Senior Conversion Designer
5 days ago
At Growmodo, we help fast-growing companies by connecting them with global talent while supporting the careers of creative and tech professionals. We're driven by fostering growth, building strong relationships, taking ownership and a passion for delivering a "WOW" experience daily. We're looking for a Senior Marketing Designer & Strategist / AI Specialist who is ready to create compelling visual designs, develop conversion-focused campaigns, and leverage AI to optimize our marketing efforts for our subscription-based design and web development services.
The RoleWorking Hours: Mondays - Fridays,
6AM-3PM Central European Time
1PM-10PM Asia/Manila
11PM-8AM Central Standard Time
As a Senior Marketing Designer & Strategist / AI Expert at our company, your mission is to create visually compelling designs and strategic marketing campaigns that leverage artificial intelligence to drive conversion and elevate our brand. You'll be responsible for developing AI-powered design systems, campaign strategies, and marketing materials that effectively communicate our message and resonate with target audiences, while using data analytics to measure and optimize performance.
Key ResponsibilitiesDesign and Strategize: Use Adobe Creative Suite, Figma, AI design tools, and marketing principles to craft designs and campaign strategies that align with business objectives and conversion goals.
Innovate with AI: Employ cutting-edge AI technologies to revolutionize both design processes and marketing analytics, ensuring data-driven decision making.
Test and Optimize: Facilitate testing of design prototypes and campaign elements to maximize conversion rates and ROI.
Track and Analyze: Become proficient in analytics platforms to measure campaign performance and provide insights for continuous improvement.
Collaborate and Refine: Work closely with stakeholders to present designs and campaign strategies, iterating based on feedback and performance data.
Develop Copy: Create compelling marketing copy using AI tools to complement designs and drive conversions, taking full ownership of copywriting for campaigns.
Must-Haves:
Design Proficiency: Strong skills in Adobe Creative Suite, Figma, and demonstrated proficiency with AI design tools.
Marketing Knowledge: Deep understanding of marketing principles, conversion optimization, and campaign strategy.
Data Fluency: Experience with analytics platforms such as Google Analytics and ability to use data to inform design and marketing decisions.
AI Integration: Proven ability to leverage AI tools to enhance workflow efficiency and creative output.
Strategic Thinking: Capability to develop comprehensive marketing strategies that align visual design with business goals.
Testing Experience: Background in A/B testing methodologies and prototype validation.
Paid Media Experience: Familiarity with paid campaign management using Meta Ads and optimization.
Collaborative Spirit: Experience working in cross-functional teams and refining work based on diverse feedback.
Innovation Mindset: A knack for introducing fresh ideas and innovative solutions to marketing and design challenges.
Project Management: Ability to manage multiple campaigns and design projects simultaneously.
Nice-to-Haves:
Video Production: Experience with motion graphics and video editing for multimedia campaigns.
UX/UI Expertise: Advanced understanding of user experience principles to optimize conversion-focused designs.
Marketing Automation: Experience with marketing automation platforms and email campaign design.
SEO Knowledge: Understanding of search engine optimization principles to enhance digital campaign performance.
CRO Certification: Formal training or certification in Conversion Rate Optimization methodologies.
Industry Specialization: Prior experience in our specific industry or with similar target audiences based in Europe and the US.
Agency Experience: Candidates who have experience working for reputable marketing agencies are highly preferred.
Learning and Growth Opportunities: You'll have the chance to participate in mentorship programs, cross-functional training, and leadership development, ensuring you're always advancing in your skill set and career path.
Fully Remote Work: Enjoy the freedom to work from anywhere in the world. We believe that results matter more than location.
Diverse, Global Cross-Cultural Team: Work alongside talented individuals from all corners of the world. Our diverse team thrives on collaboration, bringing a wealth of different perspectives and ideas to the table.
Great Company Culture: We pride ourselves on fostering a positive, inclusive, and supportive company culture where innovation and creativity are celebrated, and everyone feels valued and heard.
Remote and In-Person Events: Stay connected with the team through virtual gatherings, and look forward to in-person meetups and retreats where we bond, share ideas, and have fun together.
Ready to join our team? Click on the "Apply" button and get started.
Next Steps: If you're selected, you'll hear from us within two weeks or fewer. The hiring process includes a screening interview with the dedicated recruiter, followed by a trial task. If you pass, you'll have a call with the hiring manager and then a final discussion with our CEO. Successful candidates will then move on to onboarding.
TL;DR
Timezone: Central European Time (GMT+1)
Type: Full-time Contract
Reports To: CEO
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