Category Strategy Manager

21 hours ago

Makati, Metro Manila, Philippines Nestlé S.A. Full-time

Responsible for developing and executing the category strategy for assigned product categories, driving category growth, profitability, and market share through strong collaboration with Sales, Marketing, Trade Marketing, and Customers/Channel Partners.

Key Responsibilities

  • Develop and own the category strategy and business plan, aligned with overall commercial and brand objectives.
  • Analyze category performance, market share, and shopper/consumer insights to identify growth opportunities.
  • Lead category reviews with key customers/retailers, providing data-driven recommendations on assortment, pricing, shelving, and promotions.
  • Partner with Trade Marketing and Sales teams to design and implement category plans, planograms, and in-store execution standards.
  • Monitor competitor activities, pricing, and promotions to recommend counter-strategies.
  • Collaborate with Marketing on new product launches, ensuring category-fit positioning and distribution plans.
  • Manage category P&L, including volume, revenue, and margin targets.
  • Build strong relationships with key accounts/customers to influence category-level decisions.
  • Provide regular reporting and insights to leadership on category performance and market trends.

Qualifications

  • Bachelor's degree in Business, Marketing, Economics, or related field.
  • At least 3–5 years of experience in category management, trade marketing, or sales within FMCG.
  • Strong analytical skills with experience using category management tools (e.g., Nielsen, IRI) and data analysis.
  • Excellent negotiation, communication, and stakeholder management skills.
  • Proven ability to translate data/insights into actionable category strategies.
  • Experience working with modern trade and/or general trade accounts is an advantage.