Livestream Operations Associate
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Livestream Operations Associate – Analytics [URGENTLY HIRING]
(TikTok Shop / Shopee Live)
Role Overview
Drive livestream growth by monitoring performance, analyzing data, and turning insights into actions that improve engagement, conversion, and sales. This role also supports in-house livestream operations and real-time coordination.
Key Responsibilities
Monitor livestream performance across traffic, engagement, conversion, and GMV
Identify performance drivers, trends, gaps, and growth opportunities
Translate data into actionable recommendations for the team
Act as the main liaison and point person for BAU livestreams when on duty, ensuring real-time coordination across hosts and internal teams
Provide structured operational support based on team demands and livestream priorities
Monitor host payouts and livestream-related performance data for accurate, timely reporting
Support live operations including chat moderation, product pinning, and real-time updates
Coordinate with hosts and internal teams to ensure smooth livestream execution
Maintain dashboards, reports, benchmarks, and performance tracking systems
Support testing and optimization of livestream formats, content, and promotional mechanics
Support campaign, scheduling, pre-hype, and basic OBS requirements
Main KPIs
Livestream Growth & Sales: GMV, sales contribution, conversion rate, AOV, revenue per livestream hour
Audience & Engagement: Views, unique viewers, peak viewers, watch time, retention, engagement rate
Execution: On-time execution, operational accuracy, issue resolution, platform compliance
Analytics & Insights: Reporting accuracy and timeliness, insight quality, benchmark and target tracking
Optimization: Tests conducted, performance improvement, implementation of recommendations
Team & Operational Support: Timely fulfillment of team requirements, accurate host payout monitoring, effective coordination
Technical Support: Basic OBS proficiency and real-time livestream troubleshooting
Qualifications
2+ years of hands-on experience in livestream operations, management, or analytics
Proven experience with TikTok Shop, Shopee Live, or similar e-commerce livestream platforms
Strong project ownership, with the ability to independently drive initiatives from planning through execution and optimization
Strong understanding of livestream metrics, audience behavior, and e-commerce conversion
Experience analyzing data and translating insights into actionable recommendations
Comfortable in a fast-paced, real-time livestream environment
Basic knowledge of OBS and livestream production tools
Strong organizational, communication, and problem-solving skills
Proficient in Excel/Google Sheets; dashboard or data visualization experience is a plus
E-commerce, retail, or beauty experience is a plus
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