WFH Meta Ads Specialist

1 day ago

Mandaluyong, Metro Manila, Philippines BruntWork Remote Full-time ₱1 - ₱2 Contract

Job Overview

Our client is looking for a skilled Meta Ads Specialist (Lead Generation) to manage and optimize ad accounts to consistently generate quality leads for home service clients. In this role, you will act as a strategy sounding board, liaise closely with leadership on operations, and drive paid acquisition performance across a growing client roster.

Schedule

Monday - Friday, 10:00 AM - 2:00 PM AEST (20 work hours per week)

Responsibilities

  • Manage and optimize Meta ad accounts to consistently generate quality leads for home service clients

  • Research competitor strategies globally and pivot campaigns away from what isn't working

  • Set up and launch campaigns with a clear account and audience structure

  • Run A/B tests on creatives, hooks, and ad copy to identify top-performing ads

  • Allocate daily and lifetime budgets and adjust bidding strategies to maximize return

  • Analyze performance weekly and maintain tracking and quality assurance across accounts

  • Act as a strategy sounding board and liaise with leadership on ad operations

Requirements

  • Proven experience as a media buyer running Meta (Facebook and Instagram) ads

  • Strong understanding of audience targeting, campaign testing, and performance optimization

  • Experience with budget and bid management

  • High level of attention to detail and strong analytical skills

  • Ability to work independently and communicate clearly with company founders

Independent Contractor Perks

  • Permanent work from home

  • Immediate hiring