WFH Meta Ads Specialist
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Job Overview
Our client is looking for a skilled Meta Ads Specialist (Lead Generation) to manage and optimize ad accounts to consistently generate quality leads for home service clients. In this role, you will act as a strategy sounding board, liaise closely with leadership on operations, and drive paid acquisition performance across a growing client roster.
Schedule
Monday - Friday, 10:00 AM - 2:00 PM AEST (20 work hours per week)
Responsibilities
Manage and optimize Meta ad accounts to consistently generate quality leads for home service clients
Research competitor strategies globally and pivot campaigns away from what isn't working
Set up and launch campaigns with a clear account and audience structure
Run A/B tests on creatives, hooks, and ad copy to identify top-performing ads
Allocate daily and lifetime budgets and adjust bidding strategies to maximize return
Analyze performance weekly and maintain tracking and quality assurance across accounts
Act as a strategy sounding board and liaise with leadership on ad operations
Requirements
Proven experience as a media buyer running Meta (Facebook and Instagram) ads
Strong understanding of audience targeting, campaign testing, and performance optimization
Experience with budget and bid management
High level of attention to detail and strong analytical skills
Ability to work independently and communicate clearly with company founders
Independent Contractor Perks
Permanent work from home
Immediate hiring
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