
Marketing Strategy and Analytics Manager
10 hours ago
Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people's lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.
We're looking for a highly analytical and experienced Marketing Strategy and Operations Manager to join us. In this role, you will provide strategic guidance to marketing leadership by generating deep insights from our vast data sets. You will be responsible for understanding the entire user lifecycle, identifying key drivers of growth across our business, from accelerating emerging consumer products (Dating, subscriptions) to deepening engagement within our messaging app base, and influencing decision-making across cross-functional teams to achieve business objectives. You will establish and implement new frameworks and processes for analysis, execution, and measurement, which translate high-level strategy to business outcomes.
Responsibilities- Advise marketing leadership on long-term strategy, including market opportunity analysis, user segmentation, and competitive intelligence, to maximize growth and value
- Influence and drive data-driven decision-making with leadership and cross-functional teams, including Product, Analytics, Partnerships, etc, to achieve business goals
- Develop and own the frameworks for measuring the effectiveness and ROI of our marketing initiatives. Drive clarity and visibility of marketing's overall performance and priorities across the organization
- Drive alignment on marketing measurement that maps to long-term plans. Establish monthly/quarterly reviews, ensuring alignment with strategic objectives and transparency on performance
- Track and analyze marketing KPIs and user behavior metrics, benchmarking against internal and external data to inform strategy and drive business outcomes
- Drive a culture of customer centricity, by working with Analytics/ UX/ CRM to understand user preferences and product focus areas through quantitative and qualitative research
- Own recommendations on strategic investments and resource allocation that optimize the value of our marketing portfolio and capture market opportunities
- Establish best practices for data-driven marketing and create scalable processes and dashboards to ensure operational excellence
- Partner with Marketing Directors and team leads to facilitate a deeper understanding and utilization of analytics and insights
- Minimum of 4 years of experience in B2C marketing operations, product operations, data analysis, business consulting, or a closely related operational or strategic role, working closely with senior management
- Proficiency in data analysis, extracting meaningful insights from large data sets, and utilizing them to drive marketing strategy and enhancements
- Ability to empathize with user journeys, understand pain points through data, and shape marketing decisions effectively
- Strong multitasking skills with the ability to manage and prioritize multiple analytical projects simultaneously
- Problem-focused and solutions-oriented mindset with exceptional attention to detail and a hands-on approach to getting things done
- Proficiency in data analysis and BI tools (SQL, Looker, Snowflake, Datadog, Excel/Sheets, CDP) and excellent presentation skills
- Not Applicable
- Full-time
- Marketing and Sales
- Software Development
-
Market Strategy Associate Manager
15 hours ago
Taguig, National Capital Region, Philippines beBeeMarket Full time ₱450,000 - ₱900,000Job Title: Market Strategy Associate Manager Job DescriptionThe Go-To-Market Strategy Associate Manager is responsible for creating and implementing effective marketing strategies to drive business growth. This role requires a deep understanding of market trends, customer behavior, and competitor activity.The successful candidate will have a proven track...
-
Marketing Executive
2 weeks ago
Taguig, National Capital Region, Philippines Surf Marketing Agency Full timeMarketing Executive Job Qualifications • Proven experience in performance marketing or digital marketing roles, preferably in an ecommerce, online gaming, or technology-driven environment. • Familiar with online gaming industry and some of the companies that dominate this new, growing industry. • Must have deep expertise in at least one channel you...
-
Marketing Strategy and Operations Leader
1 hour ago
Taguig, National Capital Region, Philippines beBeeStrategist Full time $90,000 - $120,000Job Title:Marketing Strategy and Operations ManagerJob Description:We are seeking a skilled Marketing Strategy and Operations Manager to join our team. In this role, you will be responsible for providing strategic guidance to marketing leadership by generating deep insights from our vast data sets. You will understand the entire user lifecycle, identify key...
-
Marketing Manager
10 hours ago
Taguig, National Capital Region, Philippines Brittany Hotels and Leisure Inc. Full timeOverviewThe Marketing Manager is responsible for leading and executing comprehensive marketing strategies to enhance the hotel's brand visibility, drive occupancy, and increase revenue. This role requires a creative, strategic thinker with a strong background in both digital and traditional marketing within the hospitality industry.ResponsibilitiesLead and...
-
Marketing Manager
4 weeks ago
Taguig, National Capital Region, Philippines Robert Walters Full timeOur client is seeking a dynamic and experienced Marketing Manager to join their team. This role offers an exciting opportunity to develop and execute marketing strategies for multiple brands, manage internal teams and external agencies, and drive e-commerce growth. The successful candidate will have a strong background in FMCG marketing, with expertise in...
-
National Marketing Head
4 weeks ago
Taguig, National Capital Region, Philippines SEA Olympus Marketing Inc. Full timeRole ( specific function and responsibilities in the job): The Head of Marketing is the strategic arm of the company in terms of pricing, product placements, packaging, penetration / revival of new or unattended industries ensuring high profitability that will sustain business operations. Responsibilities: Dictate branding, positioning, and pricing...
-
Manager, Data Analytics and Intelligence
2 days ago
Taguig, National Capital Region, Philippines Asticom Technology Inc. Full timeManager, Data Analytics and IntelligenceOverviewResponsible for driving the success of Data Analytics and Intelligence in developing internal capabilities for long term strategic use.ResponsibilitiesLeads the team to translate social listening tools and dashboards to draw useful insights and actionable interpretation, approaches and solutions.Leads the team...
-
Consumer Lending Business Strategy Manager
3 weeks ago
Taguig, National Capital Region, Philippines RCBC Full timeJob SummaryDrive the strategic direction and business growth of the Consumer Lending Group. This role involves market intelligence, strategic planning, business expansion, and partnership development to enhance the bank's consumer lending portfolio.How will you contribute?Develop and execute short- and long-term strategic plans to drive consumer loans...
-
Data Analytics Leader
1 day ago
Taguig, National Capital Region, Philippines beBeeDataAnalytics Full time ₱900,000 - ₱1,200,000Data Analytics and Intelligence ManagerThis role is responsible for driving the success of Data Analytics and Intelligence in developing internal capabilities for long-term strategic use.The ideal candidate will have at least 7 years of experience in data analytics and market management, with a proven track record of driving business results. A Google Data...
-
Performance Marketing Manager
4 weeks ago
Taguig, National Capital Region, Philippines HRTX Full timeWe are seeking a Performance Marketing Manager to lead our digital acquisition and paid media efforts across multiple brands. This role combines strategic leadership with hands-on execution, ideal for someone who thrives in a data-driven, growth-focused environment. Responsibilities Develop and lead multi-channel paid media strategies (Search, Social,...