Email Campaign Specialist
6 days ago
The Marketing Analyst I will support and work closely with Marketing Managers and with other key members of the organization to plan, develop and implement marketing campaigns; contribute to process improvement projects; and participate in marketing events and ad hoc duties to drive operational efficiencies and successful performance for the team.
Accountabilities:
- Manage multiple marketing campaigns and projects from start to end.
- Support in developing and brainstorming campaign ideas for customers and prospects.
- Support the business unit on marketing plan, marketing calendar updates, lists and segmentation, and managing timelines and deliverables for campaigns, online events and in person events logistics.
- Assist in the new product launch plans and roll outs to customers or prospects as applicable.
- Support in the development of marketing, campaign performance and ad hoc reports.
- Work with the team to clearly communicate plans of stakeholders, deliverables needed, timelines, and deadlines.
- Collaborate with Marketing Manager, Marketing Operations Supervisor and Operations Manager in planning and implementation of continuous improvement/process improvement projects.
- Proactively propose and execute process improvements projects for the business with minimal supervision.
- Maintain and establish a win-win and good business partnership with stakeholders and PH team members.
- Manage SalesPro email schedules and make sure to approve and proofread the copies.
- Manage the Small Law Outlook Inbox and filter the emails based on their response. You are expected to discern which email response can be considered a lead versus those that are not.
- Manage data for updates, duplicates, follow-up, fulfillment, and post campaign reporting.
- Manage sales "Toolbox" fulfillment (Gift Cards and Brownie request)
- Execute special projects/assignments and admin tasks on a needed basis.
- Adhere to weekly and monthly due diligence tasks and house rules set by the Marketing Managers and Marketing Operations Supervisor.
- Is a back-up partner when a team member is on leave.
Qualifications:
- Must be a Bachelor's degree holder.
- At least 1 – 2 years of relevant work experience in marketing.
- Ability to work with experienced team members under pressure and within an environment of constant change.
- Excellent English communication skills, both written and oral.
- Excellent time management, coordination and follow through skills.
- Must be a team player and a quick learner.
- Has a strong level of accountability and ownership; has an entrepreneurial mindset.
- Organized, proactive, likes to read the latest marketing and advertising trends, diligent, and output driven.
- Able to work with minimal supervision and can follow simple to complex instructions.
- Proficient in Microsoft Office (Excel, PowerPoint, Word).
- Copywriting skill is a plus.
- Monday.com and Pardot/Salesforce experiences are a plus.
- Willing to work on a night shift schedule
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