Email Campaign Specialist

6 days ago


Iloilo City, Western Visayas, Philippines REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC. Full time

The Marketing Analyst I will support and work closely with Marketing Managers and with other key members of the organization to plan, develop and implement marketing campaigns; contribute to process improvement projects; and participate in marketing events and ad hoc duties to drive operational efficiencies and successful performance for the team.

Accountabilities:

  • Manage multiple marketing campaigns and projects from start to end.
  • Support in developing and brainstorming campaign ideas for customers and prospects.
  • Support the business unit on marketing plan, marketing calendar updates, lists and segmentation, and managing timelines and deliverables for campaigns, online events and in person events logistics.
  • Assist in the new product launch plans and roll outs to customers or prospects as applicable.
  • Support in the development of marketing, campaign performance and ad hoc reports.
  • Work with the team to clearly communicate plans of stakeholders, deliverables needed, timelines, and deadlines.
  • Collaborate with Marketing Manager, Marketing Operations Supervisor and Operations Manager in planning and implementation of continuous improvement/process improvement projects.
  • Proactively propose and execute process improvements projects for the business with minimal supervision.
  • Maintain and establish a win-win and good business partnership with stakeholders and PH team members.
  • Manage SalesPro email schedules and make sure to approve and proofread the copies.
  • Manage the Small Law Outlook Inbox and filter the emails based on their response. You are expected to discern which email response can be considered a lead versus those that are not.
  • Manage data for updates, duplicates, follow-up, fulfillment, and post campaign reporting.
  • Manage sales "Toolbox" fulfillment (Gift Cards and Brownie request)
  • Execute special projects/assignments and admin tasks on a needed basis.
  • Adhere to weekly and monthly due diligence tasks and house rules set by the Marketing Managers and Marketing Operations Supervisor.
  • Is a back-up partner when a team member is on leave.

Qualifications:

  • Must be a Bachelor's degree holder.
  • At least 1 – 2 years of relevant work experience in marketing.
  • Ability to work with experienced team members under pressure and within an environment of constant change.
  • Excellent English communication skills, both written and oral.
  • Excellent time management, coordination and follow through skills.
  • Must be a team player and a quick learner.
  • Has a strong level of accountability and ownership; has an entrepreneurial mindset.
  • Organized, proactive, likes to read the latest marketing and advertising trends, diligent, and output driven.
  • Able to work with minimal supervision and can follow simple to complex instructions.
  • Proficient in Microsoft Office (Excel, PowerPoint, Word).
  • Copywriting skill is a plus.
  • Monday.com and Pardot/Salesforce experiences are a plus.
  • Willing to work on a night shift schedule
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