Data Storytelling Manager

1 week ago

Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

Data Storytelling Manager page is loaded

Data Storytelling Manager

Apply locations 22F The Globe Tower time type Full time posted on Posted 16 Days Ago job requisition id R0000016023

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Reports to the Customer Data Science Manager. Should be able to harness and have expert skills on data science, learn the business unit being supported, learn new technologies and approaches to the initiatives of the team and should be cooperative and participative in group discussions in presenting results of the studies.

The role will help Prepaid Mobile brands understand customer behavior through data analytics to create more value and customer satisfaction. Some of the initiatives are understanding how customers purchase promos, how they are affected by several lockdowns due to pandemic, and how digital they have become with staying at home most of the time. There are also customer segmentation studies that need to be done in relation to understanding how customer behaviors change over time.

DUTIES AND RESPONSIBILITIES:

  1. Data Mapping
    1. Coordinate with Data Build Team on business requirements mapping on new and change requirements (new product SKUs, new data ingest related to studies requested).
    2. Ensure new data ingest is usable for In-depth Customer Analytics requirements.
  2. In-depth Customer Data Analytics & Storytelling
    1. Work with Brands (Mainstream), CLM and CMS teams to frame the right business questions to understand state of business & customers - answerable via Analytics.
    2. Enable deep and holistic understanding of the customer via profiling – demographic, geographic, behavioral, psychographic.
    3. Cohort analyses, pre & post – to answer ad hoc business questions / post mortem for all commercial CFUs (Mobile, Broadband, SG / EG), channels & enabling units (ie CLM, CMS).
    4. Leverage and integrate both internal and external data to provide holistic insights and stories to answer pertinent business questions.
    5. Apply data mining techniques to enable understanding of target market profile for commercial business initiatives.
  3. Business User / Stakeholder Education
    1. Lead user and stakeholder education on the ways to read results of deep dive customer analytical studies.
    2. Help Stakeholders turn general business questions into much more targeted, actionable questions for better and correct analytical framework set up.

REQUIREMENTS:

  • At least 5 years experience in business intelligence or Analytics.
  • Strong knowledge in marketing and track record in connecting Analytics with business / marketing applications & use cases.
  • Proficiency in visualization tools such as Tableau, Power BI, SAS Visual Analytics, Google Data Studio.
  • Programming expertise on the following languages: SAS, Visual Basic, Open Sources (Python, R), SQL. Knowledge in Java a plus.
  • Proficient in Microsoft Word, Excel & PowerPoint.
  • Problem Solving & complexity understanding of end-to-end Data Science / Analytics practice.
  • Graduate of Bachelor's Degree in Statistics, Math, IT, Computer Science.

Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed here.

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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