Performance Marketing Manager

Want to be part of a community that focuses on work-life balance, provides competitive salary and fantastic opportunities?

The Backroom Offshoring Inc. is a KPO company experiencing strong dynamic growth and we want you to be part of it

Located at One West Aeropark in Clark Pampanga, a world-class building with top facilities, a conducive work environment is guaranteed

The Performance Marketing Manager will help businesses for planning, executing, and managing online marketing campaigns to effectively engage and keep customers. He/She will measure the success of these campaigns to develop brand strategies that reduce lead costs and increase return on investment (ROI).

Key Result Areas:

1. Relationship Management
   • Collaborate with cross-functional teams including design, product and analytics to ensure alignment and effective execution of marketing initiatives.
   • Build strong relationships across business for both internal and external key stakeholders.
   • Provides regular and timely updates to Marketing Manager and team members on the progress of tasks including accomplishments and blockers.
2. Business Performance
   • Build and manage acquisition campaigns across various channels, including Paid Social (Meta and LinkedIn) and Paid Search (Google Search, Display Network), to drive revenue and increase ROI.
   • Analyse and optimise campaign performance based on data-driven insights and strategy using quantitative and qualitative analysis.
   • Identify marketing performance issues and pinpoint the root cause through analytics tools such as Google Analytics, Looker Studio, and Agency Analytics.
   • Effectively communicate complicated analyses by developing easy-to-use reporting or visualisation dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
   • Understand new and relevant KPI metrics requirements for performance management and optimisation purposes.
   • Work with relevant teams to test strategies and innovation.
   • Deliver quantifiable ROI and cost-per-conversion (CPA) improvements across all channels.
   • Utilize AI Tools and automation sequences to generate and synthesize data and analytics.
   • Analyse, report, and provide insights on the performance of events and partnership initiatives.
3. Self-Development
   • Keep abreast of industry and professional knowledge, best practices and emerging channels to identify new growth opportunities.
   • Personal skills and competencies kept up to date with professional development.
4. Health & Safety
   • Alignment with global initiatives.
   • Keeping abreast of a rapidly evolving landscape.
   • Prioritization of time to leverage best outcomes.

Major Challenges:

• Keeping up to date with the changes in our industry and new releases from the Company.
• Working with a global team across multiple timezones.

Skills & Qualifications:

• Tertiary qualification in a business-related discipline or equivalent experiential background.
• Must have an advertising, marketing or media firm experience managing performance marketing campaigns for global clients.
• Must have been able to manage ad spends of $2M and above.
• Minimum 5+ years of experience in performance marketing with a proven track record of achieving measurable ROI.
• Demonstrated expertise in various digital marketing channels, including social media advertising, SEM, and email marketing.
• Strong analytical skills and a data-driven mindset with the ability to translate complex data into actionable insights.
• Experience managing marketing budgets and a keen understanding of cost-efficiency strategies.
• Excellent communication and reporting skills, with the ability to present information in a clear and concise manner.
• A passion for staying current on digital marketing technologies.
• Strong understanding of the media landscape and related trends.
• Interest in getting to know the customer and mapping out their customer journey based on their behavior and demographic to establish effective touchpoints when building the marketing funnel.
• Business Acumen with ability to deliver results in a fast-paced office environment.
• Collaborative Professional: Excels in working with cross-functional teams to achieve common goals.
• Continuous Learner: Keeps up with the latest trends and practices for Performance Marketing.
• Detail-Oriented: Ensures every aspect of the work aligns with high-quality standards.
• Effective Communicator: Articulates ideas and requirements clearly within a collaborative environment, updates and proactively informs the team of necessary development.
• Time-efficient: Thrives under pressure, consistently meeting project timelines and expectations.

Work Flexibility:
Work from home setup
Work Schedule:
Day shift

NOTE: This position is exclusively open to Philippine citizens currently living in the Philippines. While remote work offers flexibility, please note that this role requires adherence to local regulations, making it suitable only for those based in the Philippines. We appreciate your understanding and look forward to receiving applications from qualified candidates who meet these criteria.

Core Perks and Benefits:
HMO on your first day + Free coverage for 2 dependents on your 2nd year
Government-mandated benefits
20 Annual Leave Credits
13th-month pay
Birthday Leave
Bereavement Leave

Additional benefits/perks to all employees:
Onboarding training
Performance-based salary increase
Discretionary incentives based on client or individual performance
Monthly employee engagement
Birthday Gift
Weekly treats
Christmas Hamper
Anniversary Gift
Opportunity to travel