Loyalty and Retail Marketing Officer

2 days ago


Makati City, National Capital Region, Philippines Araw Hospitality Group Full time

Direct message the job poster from Araw Hospitality Group

HR Officer - Recruitment & Operations | Certified Global Coffee Master

Job Summary:

We are seeking a dynamic and strategic Loyalty Program & Retail Marketing Officer to support and optimize our company's loyalty program and retail marketing initiatives. This role will be responsible for enhancing guest retention, satisfaction, and revenue growth through innovative loyalty strategies and data-driven marketing efforts. Additionally, the role will oversee the sourcing, procurement, onboarding, and performance monitoring of retail products for the ARAW Gift Shop, ensuring a seamless and engaging customer experience.

Job Responsibilities:

  • Loyalty Program Development: Support the enhancement and execution of loyalty program initiatives to drive member acquisition, engagement, and retention.
  • Campaign Management: Plan and execute targeted marketing campaigns to promote loyalty programs and retail offerings, ensuring alignment with brand goals.
  • Collaboration and Coordination: Partner with internal teams and external vendors to develop promotional activities, partnerships, and member engagement strategies that elevate the retail and loyalty experience.
  • Market and Member Insights: Conduct market research and analyze member behavior to identify opportunities for retail growth and program improvement.
  • Performance Analytics: Monitor and report on key performance metrics, including member acquisition, engagement, and retail sales performance, to optimize strategies and achieve business objectives.

Experience/Education Requirements:

  • Bachelor's degree in Marketing, Hospitality Management, Business, or related field
  • Strong communication and interpersonal skills for engaging with guests and internal teams.
  • Attention to detail and organizational skills to manage member accounts and campaign execution.
  • Ability to work collaboratively in a fast-paced environment.

Skills/Competencies and Personal Attributes:

  • Familiarity with CRM software or loyalty program platforms (training may be provided)
  • Experience in customer service or hospitality is an advantage.
  • Basic marketing knowledge, including email and social media campaigns.
  • Analytical skills to interpret data and provide actionable insights.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Management, Customer Service, and Production
  • Industries: Hospitality
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