Digital Marketing Manager

4 days ago


Manila, National Capital Region, Philippines Forest Lake Development, Inc. Full time

Educational Background

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Certifications in Digital Marketing (Google, Meta, HubSpot) are a plus.

Professional Experience

  • 5+ years in digital and traditional marketing, preferably in an advertising agency.
  • Strong experience in managing multi-platform digital campaigns (SEO, PPC, social media, influencer marketing).
  • Hands-on experience with paid ads, content creation, and engagement strategies.
  • Exposure to CRM tools, lead generation, and digital sales optimization.
  • Experience in traditional marketing, including print, TV, radio, and event marketing.

Core Competencies

  • Digital & Traditional Marketing Strategy:Ability to execute data-driven campaigns across digital and traditional platforms.
  • Social Media & Content Creation:Experience in growing engagement on Facebook, YouTube, TikTok, LinkedIn, and Instagram.
  • Paid Advertising & Analytics:Proven skills in running Google Ads, Meta Ads, print ads, and TV/radio placements while tracking KPIs.
  • Corporate Communications & PR:Strong writing and branding skills for internal/external messaging.
  • Customer Engagement & AI Tools:Familiarity with chatbots, automation, and customer service strategies.
  • Event & Sponsorship Marketing:Experience in planning and executing on-ground activations, trade shows, and sponsorships.
  • Team Collaboration:Ability to work with sales, creative, and client servicing teams.

Key Responsibilities

  • Manage digital and traditional marketing campaigns for brand awareness and engagement.
  • Lead SEO, PPC, influencer marketing, and traditional advertising efforts.
  • Oversee paid ads performance, optimize conversions, and ensure ROI.
  • Support corporate branding, PR, and crisis communications.
  • Work with teams to enhance digital sales and CRM adoption.
  • Improve customer service efficiency using AI-driven solutions.
  • Track and analyze marketing performance using digital and traditional media tracking tools.

Additional Considerations

  • Experience working with brands in real estate or service industries is a plus.
  • Adaptability to fast-paced agency environments and client needs.
  • Passion for digital and traditional marketing innovation and customer engagement.
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