Marketing Manager

5 days ago

Cebu City, Central Visayas, Philippines TrabaGo PH, Incorporated Full time

Job Summary:

Oversees the company's marketing operations—most especially, the strategic implementation of marketing plans, integrated marketing communications (IMC) and campaigns, etc.

Functional Duties and Responsibilities:

Continually enhancing and strengthening the branding of the company by:

  1. A.1 Upholding its Mission of serving customers with such focus and desire that its service makes the construction and improvement processes enjoyable, exciting, and most importantly, fulfilling for everyone.

  2. A.2 Vigorously working towards the fulfillment of CHBC's Vision of undeniably becoming the most recognizable brand and first choice for construction and improvement solutions in the country.

  3. A.3 Concretizing the essence of the brand voice (i.e., Building Together) with stronger and lasting connections with specifiers (i.e., Engineers, Architects, Contractors, Interior Designers, etc.), DIY enthusiasts, customers, the community in general, and the employees/internal stakeholders.

  4. A.4 In relation to items A.1, A.2, and A.3: Very closely coordinating with HR:

    1. A.4.1 in strengthening and enhancing employer branding.

    2. A.4.2 in effectively cascading CHBC's mission, vision, and corporate values.

    3. A.4.3 in packaging and communicating CHBC's Corporate Social Responsibility (CSR) Initiatives to the employees, external stakeholders, and the general community, thus, achieving meaningful awareness, understanding, and engagement.

B. Responsibilities:

  1. B.1 Continually updates the strategic marketing plan to ensure relevant and integrative implementation of marketing strategies, tactical plans, campaigns, and communications. This includes:

    1. B.1.1 Conceptualizes and executes multi-channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging across all channels.

    2. B.1.2 Regularly analyzes market trends and prepares forecasts.

    3. B.1.3 Gathers, analyzes, interprets quantitative and qualitative data and prepares recommendations based on marketing metrics from social media (i.e., website, Facebook, Instagram, TikTok, etc.) to determine the cost-effectiveness of advertisement investments.

    4. B.1.4 Where necessary, recommends partnerships with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics.

  2. B.2 Oversees the relevant and accurate implementation of the Integrated Marketing Communications (IMC) Plan, including website postings, e-catalogs, brochures, billboards, and other collaterals.

  3. B.3 Creates, maintains, and conducts analytics reporting across multiple platforms and extracts key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

  4. B.4 Assists branches with their specific marketing needs.

  5. B.5 Ensures that the periodic marketing budget is responsive to the marketing requirements of CHBC.

ADMINISTRATIVE DUTIES AND RESPONSIBILITIES

  1. Prepares the following:
    1. Strategic Marketing Plans
    2. Tactical Plans
    3. Integrated Marketing Communications (IMC) Plans
    4. Marketing Standards for Preparation of Campaigns
    5. Regular Marketing Reports covering market trends, forecasts, analysis of quantitative and qualitative data
    6. Synchronized calendar of activities.
    7. Other analytics and key marketing insights across multiple functions.

2. Maintains cleanliness and safety of his/her workstation and nearby work area.

3. Coordinates with concerned organizational units for repairs and preventive maintenance of office equipment under his/her custody.

4. Regulates and conserves the use of electricity, water, telecommunications, etc.

COMPETENCIES

  1. Marketing Strategies and Market Research and Analysis
  2. Very Effective Communication, Negotiation, and Interpersonal Skills
  3. Business Correspondence
  4. Goal Planning and Quality Focus
  5. Time Management

QUALIFICATION SPECIFICATIONS

Demographics: Male or Female

Education: A graduate of Mass Communications, Business Administration/Management, Marketing Management or related course.

Experience: At least 5 years of working experience in related fields.

Skills and Behavioral Traits:

  • Excellent oral and written communication skills, and interpersonal skills.
  • Excellent public relations and networking skills.
  • Keen with details and highly organized.
  • Adept at problem-solving and decision-making.
  • Very good leadership skills.
  • Very good time management skills.
  • Has comprehensive knowledge in marketing media platforms.
  • Proficient in MS Office (Word, Excel, PowerPoint).
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