Marketing Brand Communications Team Leader
2 weeks ago
Job Summary
Marketing Brand Communications Team Leaderwill lead a team responsible for brand management, and communication efforts for 7-Eleven and 7-Eleven brands. This includes ideation, strategizing, leading, and executing such initiatives and strategies to engage the target market.
Job Responsibilities:
- Utilize strategic thinking for effective communication plans for promotions and corporate activities, advertising campaigns, corporate events, and digital media plans
- Conceptualize and execute impactful promotional campaigns aimed at increasing brand visibility, customer engagement, and loyalty.
- Develop and implement integrated communication strategies across all touchpoints, liaising closely with the PR and Social Media Team
- Work closely with Creative teams to develop compelling, eye-catching, cohesive brand assets that resonate with the target audience, and review of said assets to ensure they align with strategic goals and brand objectives
- Ensure timely delivery and manage schedules for the creation, delivery, and rollout of all promotions, especially promotional materials, both online and in-store
- Maintain effective working relationships with creative and media agencies, including providing clear briefs, set expectations and timelines, and constant communication to ensure high quality and timely deliverables
Minimum Qualifications
- Bachelor's degree in Business/ Communications/ Advertising/ Marketing
- With 5 years solid experience in brand, communications, and campaign management
- Knowledgeable in digital and print campaigns across platforms
- Working knowledge on Social Media and PR, including effective use of media in terms of cost and return
- Strong project management skills and attention to details
- Strategic and Creative thinker with a 'can do' attitude
- With 3 years experience of handling people
- Knowledgeable in Microsoft office and Apple software
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