Lead Generation Campaigns Specialist

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Location: Meycauayan, Bulacan, PH

Company: Nestlé Business Services AOA, Inc.

Employment type: Full-time

Joining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

Our Team in Nestlé Business Services is in charge of delivering world class business support to our colleagues and clients in Nestlé globally. We are committed to deliver with passion, reliability, innovation, discipline, and excellence. Are you ready to join us?

The Lead Generation Campaigns Specialist will be responsible for email campaign and push notification production, and deployment across campaign factory's CMTs. This role executes the process of email campaign production and deployment from brief reception to sending and monitoring. Including the integration of HTML based emails, building of eDMs/push notifications, construction of email campaigns using pre-existing templates for international campaigns, construction of email/push campaigns from scratch, build targeting workflows to define the audience if applicable, testing for functional and display quality, troubleshooting and correcting issues using HTML coding, managing the client approval process, defining the target audience and scheduling the campaign sending.

Additionally, plays a key role in building the partnership with our consumers, being its single point of contact and conducting regular operational reviews. Act as a Campaign Deployment Specialist for the Customer Relationship Management, ensuring a high quality service execution and delivery to Nestlé Brands/Markets.

• Upon reception of eDM campaign brief and media assets: build emails using existing templates in the CMT
• Integrate email content elements (HTML, images, videos, dynamic personalization)
• Map integrated content with the predefined target populations
• Manage subscriber data, import and segmentation using a combination of tools and database queries
• Send campaign proofs for validation and perform requested reworks
• Perform quality assurance testing to validate functional and rendering performance
• Scheduling, executing and monitoring the campaign
• Prepare campaign performance report with brand's key metrics (delivery rate, bounce rate, open rate, CTR)
• Troubleshoot campaign deployment problems (at workflow and delivery level)
• Ensure a high level of partnership with client Nestlé brands and markets
• Check and validate the data given by the Market
• Slice and resize images according to the proposed eDMs
• Convert the creative/blocks into a flexible static HTML
• Upon reception of push notification campaign brief and media assets: check and validate the data given by the Market
• Integrate push to Firebase
• Send push proofs for validation and perform requested reworks
• Integrate approved push to Firebase
• Perform quality assurance testing to validate functional and rendering performance
• Scheduling, executing and monitoring the push
• Prepare Push performance report with brand's key metrics (Sends, Opens, Conversions)
• Troubleshooting push deployment problems
• Maintain Operational Documentation to ensure proper execution of Services (Processes, Service Catalog, Briefs, Training material, standard routines)
• Liaise with Campaign Factory key Business Stakeholders to integrate Guidelines and align Service Lines
• Liaise with Campaign Factory Lead for Continuous improvement
• Run regular operational reviews with Markets to track Service delivery and follow up on improvement actions
• Run periodic Meetings with Business/Market to collect demand and ensure market adherence to Campaign Factory prerequisites
• Implement NCE awareness and leverage management routines such as DOR/WOR/MOR/QOR and NCE practices such as GSTD
• Ensure compliance with Nestlé standards including effective management of standard routines, Market Deployment Toolkit and Control Best Practices

• Solid knowledge of HTML and CSS preferably applied to email development
• Basic knowledge of SQL querying for targeting is a plus
• Basic knowledge JavaScript/AMPScript is a plus
• 1+ year of experience with an email marketing tool, like Adobe Campaign, Salesforce Marketing Cloud, Oracle Eloqua
• Basic knowledge of Photo Editing Applications (Photoshop/Photopea)
• Google Analytics knowledge is good to have
• Basic knowledge of targeting
• Ability to understand and troubleshoot email client display issues
• Familiar with reporting/data analysis KPI's for email marketing
• Knowledge of database management
• Knowledge of Microsoft Office programs
• Demonstrated experience dealing with various stakeholders/clients
• Strong written and verbal communication skills
• Strong organizational skills
• Ability to drive continuous improvement

• Executive

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