Marketing Analytics Specialist

Overview

Bachelor's Degree

POSITION SUMMARY

Joining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

Our Team in Nestlé Business Services is in charge of delivering world class business support to our colleagues and clients in Nestlé globally. We are committed to deliver with passion, reliability, innovation, discipline, and excellence. Are you ready to join us?

A Day in the Life

The Marketing Analytics Specialist will create reports and provide strong recommendations and actionable insights related to social media, marketing campaigns through campaign objectives, voice of the consumers, digital brand performance and digital content.

Creation of Dashboard

• Develop dashboards supporting documentation within agreed standards, including documentation for troubleshooting.
• Deliver value-driven and value-inspired dashboards and reports creation, which enables reliable real-time data and supports data driven decision making.
• Develops analytical visual dashboards, their specifications, testing and deployment, delivers dashboards customization against organization's standards, procedures, ways of working and guidelines.
• Design performance efficiently, impactful reports, and visualizations for business and technical audiences.
• Develop dashboards using the relevant data visualization tools (Power BI, and other apps like Power Query) to provide markets and internal teams with real-time visibility of the business performance.
• Collaborate with internal data consumers and stakeholders to uncover needs, interpret business requirements, engineer quality dashboards, perform testing of analytical tools based on expected data outputs, as well as support troubleshooting technical questions and dashboard/data source related issues.

Providing Strong and Relevant Documentation

• Gives strong recommendations and actionable insights related to social media, marketing campaigns through campaign objectives, voice of the consumers, digital brand performance and digital content.
• Give strong recommendations and insights out of the data gathered from different tools and platforms.
• Partners with CI Analysts and Market Partners to identify analytical possibilities within the team, assessing complexity and effort required for dashboard creation.

Sustain and Capability Building

• Sustains delivered dashboard solutions and reviews it frequently following NCE practices and methodologies. Problem solve analytic challenges by investigating the data, understanding the root causes, and coming up with measurement strategies.
• Ensures continues capability building and technical support for developed solutions.
• Create and maintain the instruction manual (QRGs) for dashboards and reports developed.
• Share Knowledge and provide capability building sessions on available analytical tools within NBS and with market business partners.

Are You a Fit?

• Bachelor\'s degree in analytics, statistics, information systems or related discipline, or equivalent; M.B.A. and / or Data Sciences background will be a plus.
• Proficiency in English language for both written and oral.
• 2-5 years of experience working in providing insights into marketing services
• Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.
• Ability to work with large amounts of information and translate to bigger picture.
• Knowledge or at least basic experience in Microsoft Azure usage, Power BI and PowerApps.
• Familiar with Agile/DevOps environment using design thinking methodology
• Strong data analysis and problem-solving skills. Comfortable with connecting facts, figures, and number crunching.
• Critical thinking: Able to look at numbers, trends and data to come to new conclusions from findings
• Background working with analytical tasks
• Working with high-volume, multi-platform, complex tasks
• Exposure to working in a corporate and multi-cultural setting.
• Experience of working with Senior Management

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