Senior Marketing Officer

2 weeks ago

Quezon City, National Capital Region, Philippines Organica Nutrition, Inc. Full time

The Senior Marketing Officer is responsible for developing and implementing marketing strategies to promote our products and services, enhance brand awareness, and drive customer engagement. This role requires a blend of strategic thinking, creativity, and hands-on execution.

Key Responsibilities:

Strategic Planning:

  • Develop strategic brand plans for both existing and new products.
  • Contribute to setting targets and goals for the brand and monitor spending.

Campaign Management:

  • Strategize and implement marketing campaigns as required by the Category Manager.
  • Develop advertising and promotional campaigns across all media types (offline, online, etc.)
  • Oversee the implementation and optimization of digital marketing campaigns.

Content Creation:

  • Prepare and create content (written, visual, multimedia/video) for marketing materials across offline and online platforms.
  • Liaise with and oversee vendors in the implementation of outsourced marketing/support services.

Data and Analytics:

  • Analyze, evaluate, and optimize campaigns based on set targets and goals.

Market Research:

  • Conduct market research to identify opportunities for promotion and growth.
  • Continuously monitor market landscape opportunities and competitive activities.

Perform other related tasks as assigned.

Qualifications:

Education and Experience:

  • Bachelor's Degree in Marketing, Business Management, Advertising or any related discipline.
  • At least 2 years of work experience preferably in a marketing/ business development or advertising role.

Skills:

  • Strong written communication skills and good visual design sense.
  • Strong knowledge in social media platforms/ online marketplaces.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Wellness and Fitness Services
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