Market Research Manager

1 day ago

Taguig, National Capital Region, Philippines GCash Full time

On-site - Taguig 3-5 Yrs Exp Diploma Full-time

Job Description

Do you want to take the first step in making Filipinos' lives better every day? Here in GCash, we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Duties And Responsibilities
  • Research Project Management: Manage research needs for internal clients by overseeing projects, generating new research concepts, and fostering strong partnerships with both internal stakeholders and external research agencies.
  • Undertake innovative or new research approaches under the guidance of the MR Head, ensuring the application of the latest methodologies and tools.
  • Coordinate all aspects of research projects, from request for proposals (RFPs) to the final reporting and invoicing, ensuring seamless execution.
  • Insights Generation & Analysis: Collaborate with internal clients to discuss research needs and objectives, while coordinating directly with agencies to ensure timely delivery.
  • Synthesize findings from research studies, integrating them with other data sources to deliver more comprehensive and actionable insights.
  • Prepare concise executive reports summarizing key findings for senior management and decision-makers.
  • Stakeholder Management & Consultation: Provide strategic advice and consultation to internal clients on business and marketing issues, leveraging consumer insights to guide decisions.
  • Select, negotiate, and manage relationships with research agencies, ensuring their methodologies, data analysis, and presentations meet GCash's standards.
  • Present findings to internal stakeholders in collaboration with research agencies, or independently if required.
  • Process Improvement & Best Practices: Regularly audit the quality of research projects and outputs, providing recommendations for improvement to ensure adherence to best practices.
  • Contribute to building and maintaining a repository of research insights, creating a knowledge base for segmentation, market trends, and customer insights.
  • Help promote customer-centric thinking across GCash by sharing insights and best research practices throughout the organization.
  • Team Leadership & Development: Train, coach, and mentor junior researchers, building their skills and competencies in research methodologies and project management.
  • Foster teamwork and collaboration within the customer intelligence team and across other divisions.
KPIs
  • Research Efficiencies
  • Quality actionable insights - contributes to product/services/communications/innovations
  • Collaboration and Partnership
  • Innovation in Research
Top 3-5 Deliverables
  • Efficiencies in research projects execution
  • Quality of insights - delivery of quality i.e., insightful, relevant, actionable, and timely insights
  • Ability to establish strong collaborative partnerships with internal and external partners
  • Communication/Products/services launched/improved based on MR insights
What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values their people with highly competitive and flexible compensation and benefits package.

Requirements

Please refer to job description.

Working Location

If the position requires you to work overseas, please be vigilant and beware of fraud.

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  • withholds your ID,
  • requires you to provide a guarantee or collects property.
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