Experienced Email Marketing Specialist
1 week ago
Job Title: Experienced Email Marketing Specialist
About the Role:
We're looking for an experienced email marketer with a strong background in finance. You'll create and manage email campaigns that engage our financial clients, focusing on clear, compliant, and effective communication.
Responsibilities:- Create & Send Emails: Write and design email campaigns promoting financial products and services.
- Manage CRM: Use our CRM to organize email lists, segment audiences, and track campaign performance.
- Optimize Campaigns: Analyze email results, improve deliverability, and implement strategies to increase engagement.
- Automate Emails: Set up automated email flows for customer loyalty, re-engagement, and seasonal promotions.
- Ensure Compliance: Follow all financial regulations and provide regular performance reports.
- Experience in email marketing within the financial industry.
- Knowledge of financial products and regulations.
- Proficiency in CRM and email marketing tools.
- Strong writing and design skills for financial content.
- Ability to analyze data and improve campaign results.
- Understanding of email deliverability and compliance.
- Ability to manage multiple projects.
- HTML/CSS for email design.
- A/B testing experience.
- Financial data analysis skills.
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