Brand Marketing Officer
6 days ago
2 days ago Be among the first 25 applicants
Direct message the job poster from PH1 World Developers Inc.
HR Business Partner at PH1 World Developers Inc.Responsibilities
- Conduct situation analysis and market research to understand the business environment and customer needs. Define clear, measurable marketing objectives that align with business goals.
- Identify target markets and formulating strategies, including positioning and marketing mix. Develop detailed action plans, timelines, and allocate resources and budgets.
- Develop a positioning strategy that differentiates the brand from competitors. Communicate the unique value proposition through various marketing channels and touchpoints.
- Identify key competitors in the real estate market and analyzing their strategies, strengths, and weaknesses. Comparing competitors' pricing strategies, marketing approaches, and property offerings to understand their market positioning.
- Develop and execute PR campaigns to promote corporate initiatives and specific projects. Organize events, press conferences, and media briefings to enhance visibility and engagement.
- Build and maintain relationships with journalists, editors, and media outlets. Craft and distribute press releases, media kits, and other communication materials to secure media coverage.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5-8 years of experience in brand marketing, with a proven track record of successful brand development and management.
- Experience in managing cross-functional teams, marketing campaigns, and budgets.
- Strong background in digital marketing, social media strategy, and content creation.
- Proficiency in SEO, SEM, social media, and content marketing strategies.
- Ability to create and implement long-term brand strategies that align with company goals.
- Experience in analyzing consumer behavior, market trends, and competitive landscapes to guide decision-making.
Mid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
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