SEM Specialist

3 weeks ago

Manila, National Capital Region, Philippines KMC Solutions Full time

Job Title:
Google Ads Specialist / SEM Specialist – Performance Manager, Paid Media
Location:
Metro Manila - Onsite
Employment Type:
Full-Time

________________________________________
Role Overview
We're seeking a dynamic Google Ads Specialist with expertise in paid media to manage, optimize, and scale search and eCommerce campaigns. The ideal candidate will have experience in Google Ads, social search, shopping ads, and platforms like Shopify. This role combines strategic planning with hands-on execution to drive outstanding performance for clients across various industries.

________________________________________
Key Responsibilities

  1. Search Campaign Management

    • Set up, manage, and optimize Google Ads campaigns, including search, Demand Gen, and performance max.

    • Set up, manage, and optimize search campaigns on other platforms such as Bing Ads as required.

    • Conduct in-depth keyword research, campaign structuring, ad copy creation, A/B testing, and bid management.

    • Optimize and provide ongoing recommendations for campaign performance.

    • Track, analyze, and report on campaign performance, ensuring KPIs are met.
  2. eCommerce Campaigns

    • Set up and optimize shopping ads across Google Merchant Center, Bing, and social commerce platforms.

    • Create and manage campaigns on social eCommerce platforms, such as Facebook Shops, Instagram Shopping, and TikTok Shopping.

    • Setup integrations between ad platforms and eCommerce platforms such as Shopify, WooCommerce, and BigCommerce.

    • Setup, track, optimise towards, and report on conversions and other shopping-related metrics such as CPA, ROAS, and AOV.

    • Monitor and improve product feeds, and troubleshoot feed issues for optimal campaign performance.
  3. Strategic Planning & Optimization

    • Develop tailored paid media strategies to meet client objectives and drive ROI.

    • Identify and implement new opportunities for campaign growth, including emerging ad formats and platform features.

    • Ensure campaigns align with broader business and marketing goals.

    • Test and refine creative, targeting, and budget allocations to maximize performance.
  4. Collaboration & Reporting

    • Partner with creative, content, and analytics teams to ensure cohesive campaign execution.

    • Provide actionable insights from data analysis to improve campaign strategies.

    • Deliver comprehensive performance reports and recommendations to clients and stakeholders.

________________________________________
Skills & Qualifications

Must-Have:

• Google Certified

• Proven experience setting up and managing Google Ads campaigns

• Strong knowledge of shopping ads across Google Ads and Facebook, and eCommerce platforms, particularly Shopify.

• Hands-on experience with Google Merchant Center, product feeds, and troubleshooting feed issues.

• Excellent analytical skills with proficiency in platforms such as Google Analytics, Meta Ads Manager, and TikTok Ads Manager.

• Ability to create and optimize ad copy, visuals, and landing pages for conversion.

• A data-driven mindset with the ability to interpret performance data and make actionable recommendations.

Preferred:

• Experience with additional platforms like TikTok Ads, Amazon Ads, Snapchat Ads, or Pinterest Shopping.

• Familiarity with third-party tools for campaign management and reporting (e.g., SEMrush, Looker Studio).

• Basic knowledge of HTML/CSS for Shopify or landing page optimization.

• Google Ads and Meta certifications are a plus.

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