Digital Marketing Coordinator

5 days ago

Manila, National Capital Region, Philippines Staff Domain Full time

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Recruitment Team Lead | Global Talent Solutions

Job Summary:

Reporting to the Marketing Lead, you will be supporting & growing our digital and ecommerce space. You will work closely with the product team to create innovative campaigns and marketing initiatives that will take the brand to the next level.

Digital Marketing Execution:

  • Assist in developing and executing the company's digital strategy to boost online growth and engagement.
  • Manage social media accounts by scheduling posts, monitoring engagement, and responding to comments/messages.
  • Execute and monitor digital marketing campaigns across email, social media, and website platforms.
  • Utilize Klaviyo for audience segmentation, personalizing campaigns, and optimizing automated email workflow.
  • Update and maintain website content, including product descriptions, landing pages, and images, using Shopify.
  • Ensure website content is optimized for SEO to improve organic search rankings and enhance user experience.
  • Collaborate with leadership to ensure digital initiatives align with overall business goals.

Content Creation & Management:

  • In consultation with the marketing manager, plan and execute a content calendar that aligns with campaigns and events across digital platforms.
  • Assist in creating visually appealing and brand-aligned content for use in social media posts, emails, and on the website.
  • Ensure all content is consistent with the company's tone of voice and brand guidelines.
  • Community Engagement.
  • Respond to social media comments, messages, and inquiries promptly and professionally to foster community engagement.
  • Map customer touchpoints and identify areas for improvement in user journeys.

Analytics & Reporting:

  • Configure and maintain Google Analytics to track key website and campaign performance metrics, including traffic, engagement, and conversion.
  • Regularly monitor social media and email campaign metrics to assess effectiveness.
  • Generate weekly and monthly performance reports with actionable insights.
  • In consultation with the marketing manager, use analytics to develop and implement adjustments to campaigns, focusing on improving engagement, reach, and conversion rates.

Requirements/Skills Needed:

  • Experience: 4-5 years in digital marketing, e-commerce, or content management, with proven results in campaign execution and performance optimization.
  • A tertiary qualification in business, marketing, or a related field.
  • Proficient in Klaviyo for email marketing, segmentation, and automation.
  • Experienced in Shopify for website content updates, product management, and performance tracking.
  • Skilled in Google Analytics for data tracking & reporting.
  • Experience managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, or LinkedIn Ads is an advantage.
  • Platform Knowledge: Strong understanding of key social media platforms (e.g., Facebook, Instagram,) and best practices for each.
  • Communication: Excellent written and verbal skills, with the ability to create engaging content and respond professionally to online inquiries.
  • Detail-Oriented: Highly organized, with the ability to manage multiple projects, meet deadlines, and ensure accuracy in execution.

Additional Job Details:

Set-up and Location: Hybrid- Ortigas, Pasig

Work Schedule: 9:00AM to 6:00PM (Au Time) | 6:00AM to 3:00PM (PH)

Employment Type: Full-time

All interviews and other hiring requirements are done virtually or through video calls or emails.

Join Us and Enjoy

  • HMO, Dental, and Life Insurance for you and one free dependent from day one (with the option to enroll additional dependents)
  • Paid Leaves: Birthday, Vacation, Medical, and Maternity (up to 6 Vacation Leaves are convertible to cash on your anniversary)
  • Employee Engagement Activities: Year-End Party, Family Day, Team Building, and more

Why Join Staff Domain?

At Staff Domain, we are not just another staffing company—we are rapidly growing and transforming the way businesses leverage global talent. We offer a vibrant and collaborative work culture that thrives on innovation, excellence, and continuous learning. With offices in the Philippines, South Africa, India, and beyond, we are a truly global company that embraces diversity and encourages the sharing of ideas.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Outsourcing and Offshoring Consulting

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