Ecommerce / Marketing Automation Specialist (Klaviyo, Shopify +)

2 weeks ago


Manila, National Capital Region, Philippines Platserv PH Full time

Platinum Outsourcing is an award winning, Australian owned and managed co sourcing BPO – operating out of both the Philippines and Indonesia. We are a fast growing scale-up, opening our first offices in the Philippines only 4 years ago (and growing to 170 employees in that time).

We have plans to expand to 200+ employees within the next 3 months.

We are seeking a senior Ecommerce (Shopify Plus) and Marketing Automation (Klaviyo) Specialist. This is a senior position, within a well-known, fast growing, B-Corp company with multi-award winning products.

Please review the following criteria carefully before applying.

To apply, you must meet the following criteria:

  • Minimum 3 years' experience in ecommerce, with a focus on Shopify Plus, HTML/CSS, and Klaviyo
  • Strong understanding of e-commerce best practices, SEO, UX/UI, and online merchandising
  • Expert-level experience with CRO, preferably Convert
  • Proficient in Google Analytics, Google Tag Manager, and other analytics platforms

The role:

Web Merchandising & Content Management

  • Manage the end-to-end ecommerce operations, including website content and campaigns, onsite messaging and merchandising with a focus on driving revenue and trade.
  • Collaborate with the marketing team to optimise on-site SEO, PPC, email marketing, and ensure the website is engaging, up-to-date, and aligned with brand guidelines.
  • Own and resolve any front-end operational issues of the website whilst working with customer support to address site-related issues and enhance the customer journey.
  • Lead new website projects, features, updates and third-party apps and integrations to ensure any issues to the customer journey are troubleshooted for a smooth website performance.
  • Own site documentation, workflows and technical management processes (SOPs).

CRO & Reporting

  • Lead A/B testing and Conversion Rate Optimisation (CRO) initiatives to continually improve the user experience and maximise conversion rates with intuitive design and engaging content. This includes owning the testing roadmap and set up, monitoring, analysis and presentation of results.
  • Regularly conduct site maintenance and analyse website performance using Google Analytics, Shopify Plus, Hotjar and any other tools to identify trends and ensure all customer flows & conversion paths are optimised.
  • Create dashboards and reports, highlighting KPIs such as sales, website engagement, and conversion rates for the AU & NZ websites.

Email & SMS Marketing

  • Develop and implement our email and SMS strategy, and own the campaign deployment process including promotion set up, A/B testing and QA.
  • Own campaign and flow reporting, ensuring results are regularly analysed for continuous improvement and achieve targets.
  • Work with our marketing team to craft an on-brand, high-quality email calendar and ensure they are executed according to the marketing calendar.
  • Monitor and manage email deliverability and engagement, ensuring that campaigns adhere to industry best practices and audience lists, segmentation and personalisation strategies are optimised.

What we offer:

  • Permanent WFH
  • Above market remuneration
  • HMO Day 1 (Primary and a dependent)
  • Performance incentives
  • Team building events and activities
  • Brand new IT equipment
  • 15 days VL
  • 5 days sick leave
  • 13 month and all other government mandated benefits
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