Product Management Officer

4 days ago


Makati City, National Capital Region, Philippines Philippine Bank of Communications (PBCOM) Full time

The Product Management Officer is responsible for managing products and services of the business by developing, launching and improving existing ones; creating client-centric marketing programs, sales tools and collaterals; and implementing focused financial awareness and education campaigns for both internal and external customers.

DUTIES AND RESPONSIBILITIES:

  • Analyzes potential growth and business opportunities for TWMG through competitive analysis or environmental scanning such as gathering market statistics, product statistics and competitors' statistics, MIS and regulatory changes on Trust products and services. Provide regular report on industry statistics.
  • Endorses, recommends and implements strategic plans for the development and launching of new products from conceptualization, to drafting of product manual: from product features to account opening, system support and account management up to termination, regulatory approvals, preparation of its marketing program (collaterals and activities), preparations for product launching that would translate to the achievement of the target AUM and income for the product/s.
  • Endorses, recommends and implements product improvement and maintenance activities and updating of Product Manuals for existing TWMG products.
  • Closely coordinates with related bank unit for marketing collaterals and activities such as advertisements. marketing collaterals, internet marketing, presentation slides, email blasts, programs and events and updating of website for UITF and other Trust products.
  • Availability of product collaterals and number of exposures/sponsorships.
  • Closely coordinates with Business Development Officers and branches for trainings and other related initiatives that promote proper selling or offering of the products and services.
  • Implements and formulates Financial Literacy Program for TWMG.
  • Prepares regular management reports as required by TWMG management and other tasks as may be required from time to time.

QUALIFICATIONS:

  • Bachelor's degree in finance or equivalent
  • At least 3 to 5-year experience in Banking, Trust, or Wealth Management Services
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