
Digital Mkting Analyst II
1 day ago
Join to apply for the Digital Mkting Analyst II role at RealPage, Inc.
OverviewRealPage provides property management software for the real estate industry. The B2C Email Marketing Designer is responsible for designing all B2C email templates sent to residents of our client property management companies. You will partner with product teams inside Real Page and with other partners to deliver marketing and transactional email templates that meet enterprise level standards.
Responsibilities- Partner with product teams inside Real Page and with other partners to deliver marketing and transactional email templates that meet enterprise-level standards.
- Design HTML email templates from scratch with attention to aesthetics and knowledge of how HTML/CSS renders in email clients.
- Ensure compatibility of email templates across a variety of email clients.
- Design email campaigns with A/B split tests, build email templates that use dynamic data, and implement campaigns with multiple mailings that maintain a consistent design across all touchpoints.
- Follow industry best practices to leverage design elements that increase engagement.
- Use design software such as Adobe Photoshop to create images and assets for email templates.
- Experience with at least one commercial email marketing platform (e.g., Salesforce, Marketo, MessageGears, HubSpot); experience with PostUp and preferred.
- Adapt to a dynamic start-up environment that is changing rapidly.
- 5 years of experience in email marketing.
- Experience with both marketing and transactional emails.
- Strong knowledge of HTML and CSS for email template creation; ability to troubleshoot rendering issues.
- Experience with media queries and coding for multiple email clients (desktop, mobile, tablet, night mode, etc.).
- Ability to create an HTML template from an image.
- Experience using design tools such as Adobe Photoshop to create images/assets for email templates.
- Experience hosting images on AWS or similar cloud service.
- Ability to collaborate with developers to incorporate dynamic data elements into email template design.
- Experience using Litmus or similar tool for pre-send inbox rendering and correction of template design.
- Understanding of using dynamic data to create multivariate campaigns and different messaging for audience subsegments; ability to create multiple variants via dynamic data and AB tests.
- Experience designing for A/B split campaigns.
- Experience with Microsoft Office (Word, Excel, PowerPoint, Outlook).
- Experience using a version control repository (e.g., Git).
- Experience designing templates that incorporate CAN-SPAM and GDPR requirements.
- Experience utilizing global elements such as headers and footers.
- Detail-oriented and organized; able to meet deadlines while managing multiple campaigns and projects.
- Experience with Azure DevOps or Jira is a plus.
- RealPage offers a competitive salary package and a comprehensive benefits plan including health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus where applicable.
Compensation may vary based on location, qualifications, training, experience, licensure, and certification. Some roles are eligible for additional rewards, including annual bonuses and sales incentives, depending on terms of the applicable plan and individual performance.
Equal Opportunity Employer: RealPage is an equal opportunity employer committed to creating an inclusive environment for all employees.
Seniority level- Mid-Senior level
- Full-time
- Management and Manufacturing
- Software Development
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