Senior Strategist
3 weeks ago
Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
About the RoleThe role must have the capability to independently deliver the Ogilvy strategy, specifically developing brand communication strategies and customer engagement strategies in the perspective of individual needs and behaviours from short-term campaigns to large ongoing programs.
This position is important within the exploration and definition of the value exchange in the engagement through a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, etc.
The ability to work with colleagues from various disciplines and departments is essential. Familiarity with cross-channel strategies, including offline channels (TV, Radio, Print, OOH), search, online advertising, websites, CRM, social media, and mobile, is also important.
What You'll DoClient Management
- Face clients directly on communication requirement discussions.
- Supervise and suggest to the key client briefs, projects, and requests, including refinement.
- Present and pitch our services to potential clients smoothly.
- Identify and support the development of new business opportunities.
- Independently complete strategic services for current clients and on new business pitches.
- Develop customer engagement plans that integrate appropriate digital and outbound media including email, direct mail, social media, websites, and traditional advertising.
- Build acquisition, cross-sell, retention, and loyalty programs across a variety of engagements and industries.
- Suggest and optimize tactics for customer engagement programs.
- Develop and present strategic recommendations.
- Conduct qualitative and quantitative research plans.
- Passionate about good ideas and nurturing the ideas of others.
- Demonstrate enthusiasm for the creative industry and bring curiosity and creativity to daily work.
- Have the aspiration, talent, and patience to help generate "Big Ideas" that are effective and sell for the brand.
- Understand the importance and integrity of the creative product.
- Provide good direction and feedback; contribute ideas.
Leadership & People Management
- Develop working relationships with Strategists/Analysts to ensure the smooth implementation of campaigns or projects.
- Maintain a proactive and energetic working attitude.
- Assist Director/Associate Director in managing and motivating team members to achieve their maximum potential.
- Bachelor's Degree.
- Familiarity with cross-channel strategies, including offline channels (TV, Radio, Print, OOH), search, online advertising, websites, CRM, social media, and mobile.
Ogilvy celebrates its people. We empower you with the tools you need to succeed and give you the autonomy to seek out new paths and better ways of doing things. We support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. We provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.
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