Head of Creatives

This is a remote position.

Job Title: Head of Creatives / Creative Director

Location: Remote — strong overlap with Asia / Europe / MENA time zones preferred

Mission

Own and scale a world-class, AI-augmented creative engine that pushes Ancient Remedies from a current run-rate of $1.5 M+ per month to $10 M+ per month in revenue. You will direct creative strategy end-to-end, build and mentor a high-performing team, and embed an AI-first culture—backed by a dedicated engineering group you can commission as needed. This role reports directly to the CEO and is pivotal to the company's next stage of growth.

About Us

Ancient Remedies is a profitable, fast-growing direct-response e-commerce brand in the natural health & wellness space. With proven product-market fit and enthusiastic customers, we're ready for the next revenue leap—and that starts with industry-leading creative.

Key Responsibilities:

• Develop, implement, and own the overarching creative strategy across all paid acquisition channels (primarily Meta & YouTube, managing $500k+/month spend).
• Lead, mentor, and scale our team of internal and freelance creative strategists and video editors, fostering a culture of excellence and rapid iteration.
• AI-First Workflows – Integrate and continually upgrade internal AI tools and other market-leading platforms for research, scripting, video production, testing, and optimization—supported by our full engineering team.
• Collaborate with the engineering team to guide the development of our internal AdGenius platform, ensuring it effectively supports the creative team's needs for data analysis, learning synthesis, and automation.
• Analyze ad performance data deeply to extract actionable learnings, identify winning patterns, and continuously refine creative strategy and team processes.
• Oversee the entire creative lifecycle from customer insight and concept ideation through briefing, production, launch, testing, and iteration, ensuring a high volume of "banger" creatives.
• Build and manage systems that enable the creative team to operate efficiently and produce winning ads with increasing autonomy.
• Manage relationships with key ad platform partners and troubleshoot creative-related performance issues.

Qualifications:

• Proven track record of leading creative strategy and teams for direct response e-commerce brands that have scaled to 7-9 figures, managing monthly ad spends of at least $500k.
• Deep expertise in high-volume creative testing and optimization for Meta and YouTube, with a portfolio demonstrating significant, quantifiable results (ROAS improvement, revenue growth).
• Strong understanding of direct response copywriting, video persuasion principles, funnel dynamics, and audience psychology for the 45+ demographic.
• Demonstrable, hands-on experience implementing and leveraging AI tools within the creative workflow.
• Exceptional leadership skills: ability to inspire, mentor, build systems, and drive a team towards ambitious goals.
• Highly analytical, data-driven, and adept at translating performance data into actionable creative insights and strategies.
• Experience in the health & wellness niche is a strong plus.
• Ability to thrive in a fast-paced, entrepreneurial environment, take extreme ownership, and essentially replace the CEO's current role in day-to-day creative strategy.

What We Offer:

• A critical leadership position with the autonomy to build and shape the creative future of a rapidly scaling, profitable company.
• The opportunity to shape a truly cutting-edge, AI-powered creative machine with dedicated engineering support.
• Direct partnership with a CEO who deeply understands and values creative excellence.
• Significant resources and a strong product-market fit with a passionate customer base.
• Competitive Compensation plus significant performance-based incentives.