B2B Marketing Specialist/Expert

3 weeks ago


Cebu City, Central Visayas, Philippines BSA Solutions Inc. Full time

We are seeking a growth-focusedB2B MARKETING EXPERT/SPECIALISTwith high-level knowledge on LinkedIn to join one of our valued clients' Marketing Team; It is not your ordinary software development company – they help businesses build AI-boosted enterprise applications using their very own No-Code platform.

This is a full-time position, office-based (Metro Cebu), and on a mid-shift schedule (3:00 PM-12:00 AM).

Why join us?

  • Work with an innovative team based in The Philippines and The Netherlands
  • Comprehensive Healthcare Insurance for you with 1 free dependent on your day one
  • Paid Leaves and enjoy Philippine Holidays.
  • In-house Fitness and Wellness Programs.
  • Mental health assistance with licensed practitioners.
  • Unlock new opportunities for professional development and advancement.

RESPONSIBILITIES

In this role, you will be responsible for developing and executing LinkedIn-focused marketing strategies to generate qualified leads, boost brand visibility, and foster engagement with our target B2B audience. You will work closely with cross-functional teams, using LinkedIn's tools and analytics to create campaigns that resonate with our audience and meet our business objectives.

1.LinkedIn Marketing Strategy Development

  • Design and implement LinkedIn-centric B2B marketing strategies that align with our broader business and sales goals.
  • Identify and engage with target audience segments, crafting tailored messaging to maximize reach and engagement.

2. Content Creation and Management

  • Develop and oversee the production of high-quality LinkedIn content, including posts, articles, thought leadership pieces, and multimedia content.
  • Ensure content aligns with brand voice, showcases our expertise, and adds value for our audience.

3.Campaign Planning and Execution

  • Manage end-to-end LinkedIn campaigns, from ideation through execution and analysis.
  • Run targeted LinkedIn ad campaigns and sponsored posts to drive engagement, lead generation, and conversions.

4.Lead Generation and Nurturing

  • Use LinkedIn's tools to capture and nurture leads, collaborating with sales to ensure qualified lead handoff.
  • Build and refine LinkedIn Sales Navigator and other lead-gen processes to identify, track, and engage high-potential prospects.

5.Analytics and Performance Tracking

  • Monitor and analyze LinkedIn campaign performance and engagement metrics, providing regular reports to key stakeholders.
  • Optimize campaigns based on data insights to continually improve ROI and audience engagement.

6.Community Management and Engagement

  • Actively engage with followers, respond to comments, and build relationships with influencers, partners, and prospects on LinkedIn.
  • Participate in LinkedIn groups and discussions relevant to our industry to increase brand visibility and credibility.

REQUIREMENTS

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3-5+ years of B2B marketing experience with a focus on LinkedIn strategies.
  • Proven track record of managing LinkedIn ad campaigns, including targeting, A/B testing, and budget management.
  • Strong understanding of LinkedIn Sales Navigator, LinkedIn Analytics, or other LinkedIn tools for B2B marketing.
  • Excellent content creation skills, with experience in crafting engaging and professional LinkedIn posts and articles.
  • Analytical mindset with a passion for leveraging data to optimize campaigns and drive measurable results.
  • Exceptional communication and interpersonal skills to engage with audiences effectively and work cross-functionally with sales, content, and design teams.
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