Marketing Specialist

4 weeks ago

Makati City, National Capital Region, Philippines Beep Full time

The role of the Marketing Specialist is responsible for assisting the ongoing marketing campaigns through coordination with different departments internally and other stakeholders externally. He/She spearheads marketing campaigns, solicits customer feedback and satisfaction, secures an organized marketing database, and submits reports on an agreed schedule. He/She works on projects and events to supervise, oversee, and provide timely updates to the Marketing Manager.

Responsibilities
  1. Collaborates with the marketing officer, Head of Marketing & Loyalty, other teams, departments, and partners in the execution of marketing tasks and strategies.
  2. Identifies opportunities and executes plans in social media to improve AFPI's digital presence and foot traffic across platforms.
  3. Assists to execute effective brand awareness initiatives on assigned areas to strengthen the brand positioning and leadership.
  4. Ensures presentability of all deployed collaterals, updated, and aligned with corporate marketing direction.
  5. Maintains regular engagement and monitoring with assigned partners to help grow business and transaction volume.
  6. Assists in the execution of events and activities, and conducts post-mortem evaluation.
  7. Implements lead generation activities and meets the target number as per KPI.
  8. Leads projects and activities as assigned by the Marketing Head.
  9. Ensures an organized inventory of marketing collaterals, files, artworks, presentations, online folders, certificates, database, and contracts for future reference.
  10. Works with the Marketing Officer on the NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score) to track year on year and provide monthly, mid-year, and annual reports to the Business Leadership Team.
Functional Competencies
  1. Has project management fundamental and people management skills.
  2. Has strong coordination skills.
  3. Effective written and verbal communication skills.
  4. High attention to detail.
  5. Outstanding organizational and time management skills.
  6. Strong business acumen.
  7. Process improvement.
  8. Ability to work effectively within a team and independently.
  9. Experience using computers for a variety of tasks.
  10. High proficiency in the use of technology, competency in Microsoft applications including Word, Excel, and Outlook.
  11. Good organization skills.
Education and Work Background
  1. Bachelor's degree in marketing, business or related field.
  2. Has administration or sales and marketing assistant experience.
  3. Has related job and internship experience.
  4. Has digital marketing experience.
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