Senior Communications Manager
4 days ago
The Senior Manager for Communications and Branding is responsible for leading the Aboitiz InfraCapital team and its business units in building, enhancing and protecting our brand through:
- Building, safeguarding and driving the overall Brand reputation strategy, framework and roadmap to promote a positive, clear, appealing and relevant #OneInfraCap identity
- Leads the co-creation, continuous improvement, maintenance and audit of comm strategies, branding and communication frameworks and roadmap in promoting the Aboitiz InfraCap brand to both internal and external audiences
- Builds the organization's capability to implement strategic and effective communications that will help support the company's overall thrusts and each business unit's targets through relevant and effective trainings and workshops
- Leads as Crisis Communications Planner for InfraCap, when needed. Crafts appropriate response, if needed, in order to address the issues and protect the integrity of the brand
- Manages the Group's brand architecture (AIC parent's branded house) provides guidelines and ensures standard and uniform adherence to brand book as well as guidance to BUs' sub brand architectures (House of brands)
Requirements
- Bachelor's degree in Mass Communication/ Organizational Communication / Development Communication / Public Relations / Journalism or any equivalent course
- MBA or Masters in Mass Communications is an advantage
- At least ten (10) years of work experience in Corporate Communications. PR and Branding / Marketing Communications , five (5) of which in a supervisory / managerial level
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