Marketing Director

2 weeks ago

Manila, National Capital Region, Philippines Michael Page Full time

About Our Client

With a long history that spans over 100 years, the organization is known for its comprehensive services across the pharmaceutical, healthcare, and consumer health sectors. They provide solutions that include distribution, logistics, sales and marketing, regulatory affairs, and market access services for pharmaceutical companies, medical device manufacturers, and other healthcare providers.

Job Description

Key Responsibilities:

  1. Strategic Planning:
    • Develop and implement comprehensive marketing strategies for pharmaceutical products in alignment with business goals.
    • Conduct market research and analysis to identify opportunities, trends, and competitive landscape within the ethical pharmaceutical sector.
    • Oversee the development of marketing budgets, ensuring efficient allocation of resources.
  2. Brand Management:
    • Lead brand development and positioning initiatives for pharmaceutical products, ensuring alignment with ethical marketing standards and regulatory requirements.
    • Collaborate with cross-functional teams (e.g., sales, medical affairs) to enhance brand awareness and loyalty.
    • Maintain the integrity and reputation of the brand, addressing any potential ethical concerns.
  3. Marketing Campaigns:
    • Plan and execute marketing campaigns across multiple channels, including digital, print, and events, ensuring all materials are compliant with industry regulations.
    • Work closely with external agencies and vendors to develop promotional materials and communication strategies.
    • Monitor campaign effectiveness, analyze data, and adjust strategies as needed to meet objectives.
  4. Stakeholder Engagement:
    • Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and industry influencers to promote product awareness and adoption.
    • Lead communication with regulatory bodies, ensuring all marketing initiatives comply with relevant laws and guidelines.
  5. Team Leadership & Development:
    • Lead and mentor the marketing team, fostering a collaborative environment that encourages innovation and continuous learning.
    • Set performance goals and conduct regular reviews to track individual and team progress.
  6. Collaboration & Cross-Functional Work:
    • Work closely with sales teams to align marketing initiatives with sales objectives and drive sales performance.
    • Collaborate with the medical, legal, and regulatory teams to ensure all marketing materials and communications are accurate, compliant, and scientifically sound.
  7. Market Analysis & Reporting:
    • Analyze market data, customer feedback, and competitor activities to continuously refine marketing strategies.
    • Report on the performance of marketing initiatives, providing insights and recommendations to senior management.

The Successful Applicant

Qualifications:

  • Bachelor's degree in Marketing, Business, Life Sciences, or a related field; MBA preferred.
  • Proven experience (typically 8+ years) in pharmaceutical marketing, with at least 3-5 years in a managerial or leadership role.
  • Deep knowledge of ethical marketing principles and regulatory guidelines in the pharmaceutical industry (e.g., FDA, EMA, or other regional standards).
  • Strong understanding of the pharmaceutical industry, therapeutic areas, and customer needs.
  • Excellent communication, negotiation, and leadership skills.
  • Ability to think strategically and execute effectively.
  • Proficiency in marketing tools, analytics, and CRM software.

Preferred:

  • Experience with digital marketing and social media strategies in the healthcare sector.
  • Experience in launching new pharmaceutical products.

What's on Offer

A strong base salary with performance-based incentives, attractive benefits, and professional development opportunities within the local and regional space.

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