Lead Copywriter

4 weeks ago


Makati City, National Capital Region, Philippines East West Banking Corporation Full time

Corporate Title: Assistant Manager to Senior Manager

Work Arrangement: Onsite

Our Marketing and Cash Management Team is looking for experienced professionals to join us in Makati and Taguig for the role of Lead Copywriter (Business Segment).

In this role, you will write and edit original content for marketing activities, ensuring brand consistency across all platforms and creating informative and original copies for campaigns.

At EastWest, we empower our employees to drive their careers and are committed to providing the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

What the role will entail

  1. Research relevant industry topics to identify new content and interview clients and experts to generate creative ideas.
  2. Create original content and collaborate with designers to develop visuals.
  3. Produce and publish articles that market the company and its products, utilizing SEO practices to optimize content.
  4. Work with different business units to fulfill content requirements and create reports on content performance.

What we're looking for

  1. Holder of Bachelor's Degree in Marketing, Communication, Journalism or any related field
  2. Prior work experience in copywriting and in using Content Management Systems is required
  3. Possesses a portfolio of published content.
  4. Exceptional writing and editing abilities
  5. Ability to conduct keyword research

What you can expect from joining our team

  1. Career development and training opportunities
  2. Competitive salary package and benefits
  3. Performance-based incentives and recognition programs to reward high-performing individuals
  4. Opportunity to work with industry experts and be mentored by them
  5. Defined career progression paths to guide you in your professional growth
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