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Digital Marketing Manager
4 weeks ago
As a Digital Marketing Manager, you will be in charge of directing and overseeing VirtuallyinCredible's digital marketing strategies. You will be responsible for creating and implementing comprehensive strategies to boost brand visibility, create high-quality leads, and contribute to the company's success. You will lead the success of our marketing initiatives and engage with cross-functional teams to reach our business objectives with your expertise in US-based B2B service-oriented marketing and proven track record of generating measurable outcomes.
Responsibilities- Lead the development and execution of digital marketing strategies aligned with the company's goals and target audience.
- Manage and mentor a team of digital marketing professionals, providing guidance and support to maximize potential and ensure successful implementation of marketing initiatives.
- Collaborate with internal stakeholders to understand business objectives and develop integrated marketing campaigns that leverage SEO, SEM, email marketing, social media, content marketing, and Google search advertising.
- Conduct thorough market research and competitor analysis to identify emerging trends, opportunities, and best practices in the industry.
- Optimize website content, landing pages, and user experience to drive organic traffic and improve conversion rates.
- Monitor and analyze KPIs and campaign metrics, providing actionable insights and recommendations to enhance performance and achieve marketing goals.
- Generate comprehensive reports and deliver engaging presentations to the management team, showcasing impact and ROI of digital marketing efforts.
- Stay ahead of the latest digital marketing trends, tools, and best practices, and proactively introduce innovative ideas to enhance online presence and competitive edge.
- Foster strong relationships with external agencies, vendors, and partners to ensure seamless execution of digital marketing campaigns.
- Demonstrate project management leadership by ensuring marketing initiatives are delivered on time, within budget, and meet quality standards.
- Collaborate to cultivate a collaborative and high-performing team environment that encourages creativity and continuous learning.
- Proven work experience as a Marketing Manager or in a similar role in a US-based B2B service-oriented company.
- A track record of driving measurable results and contributing to substantial company growth.
- Ability to show results within a 90-day probation period.
- Strong team management skills, with the ability to lead, inspire, and develop a team of digital marketing professionals.
- Experience in project management, overseeing multiple initiatives, meeting deadlines, and delivering exceptional results.
- In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, email marketing, social media, content marketing, and analytics platforms.
- Demonstrated longevity in previous roles and successful collaborations with various organizations, with a track record of driving growth through exceptional service.
- Excellent analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships and effectively collaborate with stakeholders at all levels.
- Proven experience in delivering engaging presentations and reports to executive-level management.
- Certifications in digital marketing (Google Ads, Google Analytics, HubSpot) are a plus.
Why You'll Love Working with Us
- Enjoy the freedom of permanent work from home while maintaining a healthy work-life balance.
- Competitive compensation
- Receive a generous referral bonus per hire for recommending great talent.
- In addition to the base pay, an uncapped revenue share based on growth %.
- Join our team and experience the benefits of a supportive and rewarding work environment
- Mid-Senior level
- Full-time
- Marketing
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