Digital Marketing Specialist

4 days ago

Manila, National Capital Region, Philippines ASUS PHILIPPINES CORPORATION Full time

Are you a dynamic digital marketing professional with a passion for driving results? Join our team as a Digital Marketing Specialist and take charge of planning and executing cutting-edge marketing campaigns for ASUS. This is your opportunity to shine in a fast-paced environment where innovation meets strategy

Key Responsibilities:


• Campaign Planning & Execution: Develop and implement comprehensive digital marketing campaigns for ASUS, ensuring alignment with overall business objectives.


• Content Strategy: Oversee content planning and development, including plotting and publishing content calendars to engage target audiences.


• Digital Media Buying: Lead the planning, strategy, and execution of digital media buying across platforms like Business Manager and Google AdWords, ensuring maximum ROI on advertising spend.


• Target Audience Analysis: Identify and classify target audience groups to enhance campaign effectiveness.


• A/B Testing: Conduct A/B testing on creative assets, targeting strategies, and campaign objectives to optimize performance.


• Website Content Management: Strategize and execute compelling content for the ASUS website, focusing on keyword planning, Google ranking, and overall SEO performance.


• E-Commerce Content Management: Manage content across ASUS's e-commerce platforms, Google My Business, and all social media channels to boost visibility and engagement.


• Budget Management: Oversee budget allocations, ensuring media resources are maximized efficiently and waste is minimized.


• Vendor Compliance: Ensure full compliance with vendor fund guidelines, executing campaigns with 100% adherence to standards.


• Performance Reporting: Analyze and report on social media platform performance (weekly, monthly, quarterly), website performance, and web search index metrics using Google Analytics.


• Omni-Channel Performance Monitoring: Monitor and optimize platform connectivity and overall campaign performance across various channels.

What You Bring:


• Bachelor's or Master's degree in Marketing, Mass Communication, or a related field.


• Minimum of 5 years of experience in digital marketing, preferably within an agency environment.


• Proven expertise in leading and managing SEO/SEM initiatives, paid social media campaigns, direct email marketing, and online community management.


• Advanced experience with media buying on platforms such as Facebook Ad Manager and Google AdWords.


• Familiarity with e-commerce project management and a strong understanding of the marketplace dynamics.


• A genuine passion for new technologies and gadgets; B2B experience is a plus.


• Must be willing to work onsite in Ortigas, Pasig City.

Why Join Us?

Competitive Salary – We value your skills and reward your contributions.

Quarterly Performance Bonus – Earn more based on your performance.

Weekends Off – Recharge and enjoy your weekends.

Monthly Employee Engagement Activities – Connect with colleagues through fun team events and activities.

ASPH Holiday Break – Enjoy a 2-week break in December for a better work-life balance.

HMO and Group Life Insurance (Upon regularization) – Comprehensive health coverage for you and your dependents.

Medicine Reimbursement – Covers optical expenses, over-the-counter medicines, any dental-related medicines and gym membership.

Complete Statutory Benefits – We provide full compliance with all legal requirements.

If you're ready to make an impact and lead innovative digital marketing initiatives, we want to hear from you

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