Product Design Head

The Product Design Head will lead the ideation and innovation for new products of Personal Collection. He/She will play a key role in the full product lifecycle—from ideation to launch—ensuring that new product offerings meet market demand and align with the company's long-term business strategy.

Key Responsibilities:

• Strategic Ideation & Product Innovation:

  • Lead the development and execution of strategic product ideation initiatives, identifying new product opportunities that align with market trends, consumer needs, and company goals.

  • Drive the creation of breakthrough product concepts for new categories, leveraging customer insights, market research, and competitive analysis to inform ideation.

  • Collaborate with key stakeholders (executive leadership, marketing, research and development, commercial operations) to ensure product ideas align with business objectives and deliver tangible value for the company.

  • Identify and prioritize high-impact product innovations that can be commercialized through direct selling channels.

• Product Management & Development:

  • Oversee the full product management lifecycle from ideation through development, testing, and commercialization.

  • Lead cross-functional teams to ensure timely product launches, overseeing design, development, manufacturing, and delivery.

  • Work closely with R&D, design, and engineering teams to ensure that product designs are feasible, scalable, and meet quality standards.

  • Create and manage detailed product roadmaps, timelines, and resource plans, ensuring alignment with strategic business objectives.

• Profit & Loss Management:

  • Take ownership of the profit and loss (P&L) for new products, ensuring financial targets are met through effective pricing strategies, cost management, and revenue forecasts.

  • Collaborate with finance teams to develop accurate cost estimates, sales forecasts, and profitability analyses for new product lines.

  • Monitor product performance post-launch, adjusting strategies as necessary to optimize margins, sales, and profitability.

• Market & Competitive Analysis:

  • Conduct thorough market research and analysis to understand customer needs, preferences, and emerging trends in the consumer space.

  • Perform competitive benchmarking and monitor industry trends to identify gaps in the market and opportunities for new products.

  • Use data-driven insights to guide product ideation and strategy, ensuring products are positioned effectively to drive growth and meet sales targets.

• Cross-Functional Collaboration & Leadership:

  • Work closely with the marketing and commercial operations teams to develop go-to-market strategies, ensuring alignment of product positioning, messaging, and sales enablement tools.

  • Act as the primary point of contact for product innovation, collaborating with other business units to ensure seamless integration and launch of new products.

• Continuous Improvement & Risk Management:

  • Continuously evaluate product development processes to identify opportunities for improvement and increased efficiency.

  • Proactively address and mitigate risks associated with new product development, ensuring timely delivery while maintaining high quality.

  • Manage the product portfolio, making data-driven decisions to prioritize the right mix of products based on customer feedback, market potential, and financial viability.

Qualifications:

• Bachelor's degree in Business, Product Design, Marketing, or a related field.

• 10+ years of experience in product management, with a focus on product ideation and innovation in an FMCG, direct selling, or similar industry.

• Proven track record in leading full cycle product management—from ideation to commercialization—across multiple product categories.

• Significant experience in P&L management, including pricing strategies, revenue forecasting, cost optimization, and profit maximization.

• Strong analytical and data-driven decision-making abilities, with experience in product strategy and execution.