Social Media Content Creator

3 weeks ago

Pasig, National Capital Region, Philippines Xpress Super App Full time
Responsibilities
  • Develop and create engaging Social Media content for Xpress, taking on roles such as host, reporter, and interviewer.
  • Showcase a deep understanding of Social Media trends and utilize them to enhance user and driver engagement.
  • Create compelling visual content for various social media channels such as but not limited to TikTok, Facebook, and Instagram.
  • Produce graphic, audio, and video materials.
  • Develop new and creative ways to generate buzz through content creation.
  • Assist marketing team and PR Team in meeting future partners for future content.
  • Editing Skills: Possess basic TikTok/Reel video editing skills to ensure high-quality, visually appealing content.
  • Content Calendar Management: Curate a content calendar for social media posts, ensuring a consistent and strategic approach to content creation.
  • Trend Awareness: Stay up-to-date with the latest trends on Social Media, identifying opportunities for the brand to participate in trends that align with our image.
  • Monitor trends and continuously benchmark various industry, thought leaders, influencers, entrepreneurs, and the like, and appropriately apply that knowledge to create effective content.
  • Uncover trends, sounds, and viral concepts, by searching hashtags, brands, and other influencers from several social media channels.
  • Engagement Monitoring: Monitor and analyze engagement metrics on Social Media to assess content performance and make data-driven adjustments to future content.
  • Copywriting: Craft witty, creative and engaging Social Media captions and copies that resonate with our target audience.
  • Production Equipment: Handle, use, and set up basic production equipment required for Socmed content creation. Safe keeping
  • File Management: Take responsibility for the safekeeping and organization of video files and related documents, ensuring accessibility and easy retrieval.
Qualifications
  • Proven experience in creating engaging content on Socmed.
  • Basic editing skills using TikTok/Reel editing tools.
  • In-depth knowledge of Socmed trends and the ability to adapt them for brand engagement.
  • Strong organizational skills, with the ability to manage and curate content calendars.
  • Experience in monitoring and analyzing social media metrics.
  • Excellent copywriting skills, especially for short-form content like TikTok and Reels.
  • Familiarity with basic production equipment.
  • Detail-oriented with a commitment to file organization and management
  • Communications graduate (Broadcast comms/Journalism)
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing, Public Relations, and Writing/Editing
Industries
  • Internet Marketplace Platforms
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