SEO Backer

RESPONSIBILITIES:
Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns
Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns
Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies
Optimizes copy and landing pages for search engine marketing
Performs ongoing keyword discovery, expansion, and optimization
Researches and implements search engine optimization recommendations
Researches and analyzes competitor advertising links
Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites
Works with the Social Media team to drive SEO in content creation and content programming
Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Conducts keyword Research
Installs Google Analytics and Search Console on your website
Evaluates the content quality and removes low-quality pages
Identifies and fixes major crawler errors
Measures website uptime and page speed
Implements on-site SEO for webpages
Conducts Off-site SEO strategies including topic strategy, content submission, and backlinking
Implements local SEO and optimizes the Google My Business Page
Monitors website analytics and evaluates website ranking on a daily, weekly, monthly, and yearly basis
REQUIREMENTS:
One to three years of experience in successfully developing and executing SEO campaigns
Understands search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools
Knowledge of keyword research and data mining
Able to complete a competitive analysis and create reports
Can efficiently communicate with other marketing professionals to align goals
Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy
Familiarity with WordPress or other content management systems
Understands web structures and able to write HTML, JavaScript snippets is a plus

General Requirements

Good command of the English language
Must be 18 years of age and above
A headset with a noise-canceling feature and a high-definition webcam
Device Specification

Intel core i3 (6th to 12th gen), i5, i7 or AMD equivalent is highly required
Windows or Mac is acceptable
At least 8GB of RAM with 60 GB of free hard disk space available
Network Requirements

10 Mbps DSL/Fiber Internet connection (USB sticks, signal-based & wireless connections are not allowed)

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