
Account Manager
2 weeks ago
Account Manager (Marketing and Client Success)
Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.
About the Client
Our client is a specialized digital marketing agency headquartered in Wyoming, USA, dedicated to serving the home services industry. With a sharp focus on contractors—from HVAC and electricians to plumbers, roofers, and remodelers—they deliver tailored, data-driven marketing solutions that help businesses dominate their local markets. Their expertise spans SEO, PPC (Google and Social), programmatic & email marketing, and high-conversion website design. Trusted by over 1,000 clients with a 5+ years average client tenure, they have earned a reputation for delivering consistent, high-quality leads and tangible ROI.
About the Role
We're seeking an experienced agency professional who understands the fast-paced, client-focused nature of digital marketing agencies and can immediately contribute to our SEO and PPC operations with minimal training. This Account Manager (Marketing and Client Success) role is central to the client’s success, client communications, supporting campaign execution, and operational excellence. As the team scales rapidly, this position ensures our website, SEO and PPC campaigns run seamlessly while maintaining the high standards of accuracy and professionalism our clients expect from a growing digital marketing agency.
Work hours: 8:00 am to 5:00 pm CST (9:00 pm to 6:00 am PHT)
Work setup: Remote
What you’ll do
Strategic Client Relationship Ownership
- Own and manage a portfolio of key client accounts, serving as their primary strategic advisor and point of contact
- Lead strategic client communications through regular strategy sessions, performance reviews, and business planning meetings
- Develop comprehensive client strategies that align marketing efforts with business objectives and growth goals
- Proactively identify client needs and challenges, positioning the company as the strategic partner for solutions
- Build trusted advisor relationships that result in long-term client retention and expanded partnerships
- Monitor client health and satisfaction metrics, implementing strategic interventions to ensure client success and retention
Revenue Growth and Business Development
- Drive revenue expansion through systematic identification and presentation of upselling and cross-selling opportunities
- Analyze client performance data and business metrics to identify strategic opportunities for service expansion
- Develop and present strategic recommendations to clients, showcasing how additional services will drive measurable business growth
- Create compelling business cases for budget increases and service expansions, backed by data and ROI projections
- Lead client presentations and strategy sessions, communicating complex digital marketing strategies in clear, business-focused language
- Negotiate contract renewals and expansions, working closely with sales leadership to maximize client lifetime value
- Track and report on revenue growth metrics including upsell success rates, client expansion revenue, and retention rates
Strategic Campaign Leadership
- Own the strategic direction of SEO and PPC campaigns across your client portfolio
- Develop comprehensive digital marketing strategies that integrate SEO, Google Ads, Meta Ads, and other channels for maximum impact
- Lead campaign optimization initiatives, using data analysis to identify performance improvements and growth opportunities
- Coordinate cross-functional teams to execute strategic initiatives and ensure alignment with client objectives
- Manage campaign budgets strategically, optimizing allocation to maximize ROI and identify opportunities for budget expansion
Performance Analysis and Strategic Insights
- Conduct deep-dive analysis of campaign performance across SEO, Google Ads, and Meta Ads to identify trends, opportunities, and strategic recommendations
- Lead root cause analysis of performance issues and develop comprehensive improvement strategies
- Create executive-level reports and presentations that translate marketing metrics into business impact and strategic recommendations
- Present quarterly business reviews to clients, highlighting successes, identifying opportunities, and proposing strategic initiatives
- Develop predictive insights and forecasting to help clients plan for growth and budget allocation
Client Strategy and Consultation
- Serve as strategic consultant on digital marketing initiatives, providing expert guidance on SEO, PPC, and integrated campaign strategies
- Lead strategic planning sessions with clients to develop comprehensive marketing roadmaps aligned with business objectives
- Advise on marketing technology stack and integration opportunities to improve campaign performance and measurement
- Provide competitive analysis and market insights to inform client strategy and positioning
- Guide clients through digital transformation initiatives that expand our service relationship
Team Leadership and Collaboration
- Lead project teams in executing strategic initiatives and campaigns for your client portfolio
- Mentor junior team members and coordinate specialist resources to deliver exceptional client results
- Collaborate with leadership on agency strategy, service development, and growth initiatives
- Champion process improvements that enhance client experience and operational efficiency
Vendor and Partner Strategy
- Manage strategic vendor relationships that enhance client service delivery and campaign performance
- Evaluate and recommend new tools and technologies that improve client results and service capabilities
- Negotiate vendor contracts and partnerships to optimize cost-effectiveness and service quality
What You Bring
Required Qualifications
- Minimum 3+ years of strategic client management experience at digital marketing agencies with proven track record of revenue growth and client retention
- Demonstrated expertise in developing and presenting strategic marketing recommendations to senior business stakeholders
- Proven success in upselling and cross-selling digital marketing services with measurable revenue impact
- Strong strategic knowledge of digital advertising, SEO, and integrated campaign strategy, including advanced familiarity with Google Ads, Facebook Ads, Google Analytics, and SEO optimization
- Experience leading client presentations and business reviews, with confidence presenting to executives and decision-makers
- Analytical mindset with ability to translate complex marketing data into clear business insights and strategic recommendations
- Client relationship ownership experience including account strategy development, retention management, and expansion planning
- Project leadership experience managing cross-functional teams and complex campaign initiatives
- English proficiency with exceptional presentation and communication skills for C-level and executive stakeholder engagement
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Advanced analytics experience with tools such as Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, and marketing automation platforms
- Business development or sales experience within digital marketing agencies or consulting environments
- Experience with budget management and P&L responsibility for client accounts
- Certification in Google Ads, Facebook Blueprint, Google Analytics, or other relevant platforms
- Public speaking or presentation training with experience presenting to large groups or at industry events
- Experience in strategic consulting or account management roles with measurable revenue impact
Don't meet every requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.
Hiring Process
We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.
What You’ll Get
At Penbrothers, we are obsessed with creating positive employee experiences. Here you'll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.
- Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
- Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
- Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
- Powering global startups: We’ve created 1,400 jobs that empower global start-ups to focus on growth.
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