Graphic Designer

2 days ago

Cebu City, Philippines Cobden & Carter International Full time

Responsibilities Advertisement Design: Create visually compelling digital advertisements (static and animated banners, social media ads, display ads, and retargeting creatives) tailored to the unique voice and objectives of each company brand. Web Page Graphics: Design engaging web page elements (hero images, promotional banners, landing page visuals, icons, and supporting graphics) that drive conversions and enhance the user experience. Documents and display: design clear and engaging layouts for email campaigns, product brochures, invitations, event booths, print ads and other marketing communication collateral. Brand Consistency: Ensure all designs align with individual brand guidelines while leveraging shared resources for efficiency and consistency across company portfolio. Collaboration: Work closely with copywriters, motion specialists, and web/UX teams to deliver cohesive creative solutions for campaigns, promotions, and product launches. Template Creation: Develop and maintain reusable design templates for ads and web components to streamline campaign production and support rapid iteration, working closely with the UX team and the in-house Figma based gravity design system. Optimization: Adapt and optimize graphics for various platforms (desktop, mobile, social channels) and formats, ensuring fast load times and accessibility compliance (WCAG). Ability to balance creative innovation with brand consistency and rapid iteration for A/B testing. Requirements Minimum of 5+ years relevant experience. Demonstrated experience designing high-impact digital ads and web page graphics for multiple brands or clients. Proficient in Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, and other relevant web design tools. Strong understanding of responsive design, web best practices, and the latest trends in digital advertising and web aesthetics. Ability to deliver pixel-perfect designs that are visually consistent and conversion-focused. Excellent communication skills and experience working in cross-functional creative teams. Ability to manage multiple projects simultaneously and meet tight deadlines. Experience with basic animation for web ads (using tools like After Effects or Lottie). Familiarity with A/B testing principles and data-driven design optimization. Understanding of basic HTML/CSS for effective collaboration with developers. Proven track record of success in crafting compelling copy for advertising or marketing campaigns. Knowledge of marketing channels and formats is required (e.g. Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages, etc.) Work Setup: Hybrid/Remote Schedule: Mid-shift Location: Cebu By applying, you give consent to collect, store, and/or process personal and/or sensitive information for recruitment and employment, may it be internal to Cobden & Carter International and/or to its clients. #J-18808-Ljbffr

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