Marketing Enabler/Marketing Lead

Na Roche, você pode-se apresentar como você mesmo, abraçado pelas qualidades únicas que traz. Nossa cultura incentiva a expressão pessoal, o diálogo aberto e as conexões genuínas, onde você é valorizado e respeitado por quem você é, e permitindo que você prospere tanto pessoal como profissionalmente. É assim que pretendemos prevenir, deter e curar doenças e garantir que todos tenham acesso aos cuidados de saúde hoje e nas gerações futuras. Junte-se à Roche, onde cada voz é importante.### A posiçãoA healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.* Market and financial analysis.* Pricing strategy, access, and HTA/PNF strategy.* TA pipeline review and launch approaches.**What You Will Be Working On**As a marketing expert and strategic leader, you will enable your assigned business teams to elevate the role Roche plays in society. Your mission is to help shift our focus from offering world-class medicines towards partnering, innovating, and leading generative disruption. By providing integrated systems thinking and leadership, you will co-create and implement strategies that deliver better outcomes for patients, the ecosystem, and Roche, faster.Acting as a strategic network navigator, you will proactively gather insights through market reconnaissance and data analysis to identify key opportunities and gaps. You will then translate these insights into action, leading the development of all marketing and communication content—from core messaging and promotional materials to impactful customer events.In collaboration with cross-functional teams, you will be responsible for:* **Developing Outcomes-Based Planning (OBP)** for the TA.* Allocating budgets and advising on investments for key initiatives.* **Strategic Partnership**: Acting as a core member of a customer-facing squad, providing expert marketing guidance to shape and execute their strategic and tactical plans.* **Customer Experience Design:** Co-creating and implementing seamless omnichannel customer experiences that are grounded in deep customer understanding and deliver high value.* **Marketing Execution & Content Strategy:**Leading the development and delivery of high-quality marketing materials, core messaging, and digital engagement plans across various channels.* **Insight Generation:**Championing a customer-centric mindset by leveraging data-driven insights to guide marketing initiatives and uncover new opportunities.* **Cross-Functional Collaboration:** Working closely with a diverse network of colleagues from brand, medical, access, and digital teams to bring integrated strategies to life.* **Capability Building:**Coaching and enabling squad members to build their marketing and customer experience capabilities, fostering a culture of shared success.* **Project & Vendor Management:**Managing marketing projects, budgets, and external agency relationships to ensure the delivery of high-quality work.* **Compliance and Governance:**Ensuring all marketing activities are fully compliant with industry codes and Roche standards, embodying our values of Integrity, Courage, and Passion.**Who you are:**You are a passionate and experienced professional with a desire to create a significant impact. As the Marketing enabling expert, you will actively participate in our network and provide guidance to customer-facing teams. You have:* Education: A degree in Health/Medical Sciences and/or Business/Marketing or equivalent* Significant experience (5+ years) in marketing /commercial within the pharmaceutical or a related industry, with a strong understanding of the relevant codes of conduct.* Hands-on experience in digital marketing and are skilled at creating engaging omnichannel customer journeys.* Demonstrated ability to lead and influence, with a proven track record of managing senior stakeholders and inspiring action without direct authority.* Deep passion for marketing and customer experience, with a strong history of developing and executing successful, commercially-driven strategies.* Strong strategic thinking skills and the ability to translate complex customer insights and business objectives into clear, actionable plans.* Natural talent for collaboration and coaching, enabling others and working effectively in a networked, agile environment.* Excellent project management skills and are comfortable managing multiple priorities in a dynamic environment.* Ability to define and monitor measures of success (KPIs) and business performance.* Proficiency in English language including oral & written communication* Computer literacy and proficiency in MS Office programs, Excel, PPT, WordYou will demonstrate the Roche values of Integrity, Courage, and Passion in every interaction, ensuring all activities are of the highest ethical standard and comply with company policies and regulations.This **field-based role** is exclusively available to candidates who possess **full eligibility to live and work in the Philippines.**We do not accept any unsolicited resumes or enquiries from recruitment agencies. Roche has a dedicated in-house Talent Acquisition team.### Quem nós somosUm futuro mais saudável nos leva a inovar. Juntos, mais de 100 mil funcionários em todo o mundo se dedicam ao avanço da ciência, garantindo que todos tenham acesso à saúde hoje e nas próximas gerações. Nossos esforços resultam em mais de 26 milhões de pessoas tratadas com nossos medicamentos e mais de 30 bilhões de testes realizados usando nossos produtos de diagnóstico. Nós nos capacitamos para explorar novas possibilidades, promover a criatividade e manter as nossas ambições altas, para fornecer soluções de saúde que mudem a vida e causem um impacto global.Vamos construir juntos um futuro mais saudável.**A Roche é um empregador que pratica políticas de igualdade de oportunidades.**Roche Philippines is looking for a **Marketing Enabler** for our Oncology team. We're moving beyond just offering world-class medicines to becoming true partners in the healthcare ecosystem, leading innovation and generating disruption to deliver better outcomes for patients, the system, and our organization, faster. As a Marketing Enabler, you'll be a vital part of our empowered, cross-functional teams, acting as a strategic leader and marketing expert. You'll own and develop the Therapy Area (TA) Strategy for our local affiliate, translating global recommendations into comprehensive, long-term business plans that meet local needs and perform:
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