Digital Marketing Specialist

2 weeks ago

Makati City, Philippines KMC Solutions Full time
Make your next big career move by applying as KMC Solutions’ next DIGITAL MEDIA STRATEGIST

The Digital Media Strategist is responsible for planning, executing, and optimizing comprehensive digital marketing strategies across various channels to drive growth and brand visibility.

On top of your salary, here are the exciting benefits you can look forward to:
•  Health Insurance/HMO 
•  Enjoy unlimited MadMax Coffee
•  Diverse learning & growth opportunities
•  Accessible Cloud HR platform (Sprout)
•  Above standard leaves

The main responsibilities of a DIGITAL MEDIA STRATEGIST include:
•    Crafting content for multiple platforms such as social media, website, email marketing, product description, video, and blog.
•    Creating different strategies and campaigns for each assigned customer’s social content and/or campaign objectives.
•    Collaborating with SOCi’s Customer Success Managers (CSM) to deliver content based on specific clients’ KPI’s and expectations to constantly enhance and develop existing content techniques.
•    Monitoring social media trends, platforms, and best practices to stay ahead of the curve, and proactively identify opportunities for growth with the help of the Lead and Senior Content Strategists.
•    Stay up to date with the latest social media content formats and advertising efforts and goals that continuously set SOCi as the benchmark in the job market.
•    Measuring the success of social media campaigns through data-driven strategies based on key metrics of business objectives and their core audiences.
•    Utilizing data analytics to track and assess the efficacy of our social media initiatives based on the client’s business objectives and their core audiences, making informed, data-driven decisions.
•    Monitoring and responding to customer inquiries and comments through email or as instructed by the CSMs.
•    Participating in day-to-day content strategy sessions, analyzing creative briefs and drafting case studies for our clients and CSM team.
•    Collaborating with the CSMs, delivering monthly and/or quarterly content strategy meetings to customers.
•    Assisting with training and mentoring new team members to ensure best practices are followed during the onboarding process through mentoring and one-on-one training calls.

To apply, you must be an expert on the following requirements:
•    Strong customer service experience with a minimum of three to five years of customer-facing interaction required
•    Excellent English writing skills are required - including strong spelling, grammar, and punctuation skills, along with an exceptional attention to detail
•    After completing our extensive employee onboarding process, the ability to work independently is required
•    The ability to work in a fast-paced environment is required - must have the ability to maintain focus and execute in a productive, consistent manner is required
•    Must possess in-depth, applicable knowledge of social media platforms (Facebook, Twitter, Google, Instagram, LinkedIn, etc.) as well as industry trends is required
•    A proven track record of developing social content strategies across multiple platforms including Facebook, Instagram, Twitter, and Google, with a minimum of 3 years of experience, is preferred
•    Excellent storytelling, presenting, and communication skills; webinar and/or speaker experience is preferred
•    Familiarity with Photoshop, InDesign, Illustrator, and Canva is preferred
•    A university degree in communications, English, marketing, business, journalism, public relations, or a related field is required

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