Digital Marketing Specialist
7 days ago
Smarter Good, Inc. is a dynamic organization that helps organizations achieve their goals through effective digital communications and design services.
Job Description
We are seeking a talented and versatile Digital Marketing and Communications Specialist to join our team as a Digital Design Lead. The successful candidate will play a pivotal role in the success of our digital communications and design services. Key responsibilities include managing and coaching creative teams, ensuring quality work, and driving content production. Additionally, the Digital Design Lead will be responsible for developing effective communication strategies and content that align with client goals.
Key Responsibilities
1. Ensure quality of work by managing and coaching creative teams in producing high-impact, multi-platform digital content across multiple projects.
2. Develop and implement data-led approaches to digital design and marketing, focusing on user experience and measurable outcomes.
3. Provide guidance and mentorship in visual storytelling and designing clickable content, compelling concepts, end-to-end user journeys, and interactive digital experiences that are aligned with client goals.
4. Serve as the digital brand guardian of Smarter Good across web, mobile, and app through various initiatives, leading development and refinement of design and content.
5. Lead or collaborate on special projects as assigned by management.
6. Drive innovation through the use of new digital content tools and technologies.
Requirements
The ideal candidate should have a Bachelor's degree in Graphic Design, Communications, Fine Arts, Marketing, Advertising, or any related field. A minimum of 4 years of experience in digital marketing and design teams is required. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns is also necessary. In addition, the candidate should possess demonstrable expertise in UX/UI design principles and patterns, including knowledge of conversion optimization techniques.
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