Senior Media Manager

4 weeks ago

Benguet Philippines Jollibee Group Full time

As aSenior Media Manager , you will be a strategic partner in driving media as a business growth engine. You will orchestrate partnerships with agencies, brand teams, and cross-functional disciplines—including Digital Tech, Digital Retail Experience, Loyalty & CRM, and Channel Orchestration—to deliver measurable impact at scale. This role requires a blend of strategic vision, hands-on execution, and collaborative partnership. You will ensure that every media investment is consumer-first, data-driven, performance-optimized, and aligned with our ambition to transform media from a cost center into a commercial growth driver. Media Strategy & Leadership Shape media strategies that balance brand building and performance marketing Drive data-driven planning and measurable marketing outcomes Advise brand teams and agencies, challenging briefs and elevating creative ambition Lead omnichannel planning across paid, owned, and earned media—including digital, CRM, loyalty, and retail touchpoints Business & Cross-Functional Partnership Embed media into the commercial objectives of business units and regions Collaborate with Digital Tech, Retail Experience, CRM, and Analytics to build full-funnel strategies Partner with Finance, Procurement, and Agencies to ensure investment accountability and value delivery Align media and content with IMC and Creative teams for seamless integration Data, Measurement & Optimization Champion real-time measurement, incrementality testing, and attribution modeling Define clear KPIs for campaign effectiveness and efficiency Work with analytics teams to turn data into actionable insights and optimize media allocation dynamically Innovation & Future-Proofing Lead test-and-learn initiatives on emerging platforms, formats, and technologies (AI, retail media, loyalty integrations) Build strategic partnerships with media platforms and tech providers to unlock innovation and first-mover advantages Capability Building & Governance Identify skill, process, and tool gaps; scale solutions across the organization Develop playbooks, best practices, and training programs for global and regional teams Ensure governance frameworks are followed while respecting local market nuances Promote agility, resilience, and ownership across teams JOB QUALIFICATIONS Must have at least 7 years of experience inglobal media roles , preferably within multinational advertisers or leading media agencies. Proven track record of:Designing and leading media strategy across both brand and performance marketing. Managing and optimizing large-scale media investments across digital, offline, and CRM/loyalty ecosystems. Leading global or regional media agency relationships, driving innovation, accountability, and cost/value optimization. Building omnichannel media operations that integrate paid, owned, and earned media, with a full-funnel planning mindset. Deep experience in data-driven media, including attribution modelling, measurement frameworks, and real-time performance optimization. Strong working knowledge of martech/adtech stacks, with comfort working alongside analytics, e-commerce, and loyalty Experience operating in matrixed organizations with multicultural teams; able to work effectively across levels, regions, and business models. Willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days onsite per week). Jollibee Foods Corporation is the hiring entity for this requisition. #J-18808-Ljbffr

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