Paid Social Media Specialist

Turn your ideas into measurable impact Join a team that blends creativity, strategy, and analytics to shape powerful paid social campaigns that drive real results. Experience the freedom of balance while building a global marketing career. Enjoy a role that respects your time, nurtures your creativity, and supports your professional growth—all while letting you recharge after work. Here, work-life balance isn't a buzzword—it’s a way of life. Job Description As a Paid Social Media Specialist , you’ll manage and optimize campaigns across platforms like TikTok, Meta, and YouTube to grow brand reach and conversions. You’ll drive strategy, performance, and creative collaboration—delivering engaging, high‑performing campaigns that make a measurable global impact. Job Overview Employment type: Full‑time Work setup: Onsite, Megatower, Ortigas Day 1 HMO coverage with free dependent Competitive Salary Package Night differential pay to maximize your earnings Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks) Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.) Unlimited upskilling through Emapta Academy courses (Want to know more? Visit Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more) Unlimited opportunities for employee referral incentives across the organization Standard government and Emapta benefits Total of 20 annual leaves (including 5 convertible to cash) Mentorship and exposure to global leaders and teams Diverse and supportive work environment The Qualifications We Seek 2 years' and above relevant experience Proficiency with TikTok Ads Manager, Meta Ads Manager, and YouTube Ads platforms. Experience with campaign reporting using Google Analytics or similar tools. Strong creative eye and ability to brief and evaluate ad content. Analytical mindset with proven experience in performance optimization. Excellent project management, organizational, and communication skills. Your Daily Tasks Lead social media planning and execution for brand and product campaigns while ensuring compliance with platform advertising policies, brand standards, and industry best practices. Manage campaign budgets, pacing, and bid strategies to maximize ROI. Test and implement advanced targeting strategies, including lookalike audiences, retargeting pools, and dynamic product ads. Collaborate with analytics teams to measure campaign performance, including awareness, engagement, and conversion metrics. Develop A/B and multivariate testing for creative, copy, and audience targeting to improve results. Stay up to date on social commerce trends and algorithm updates. Partner with influencers and creators to expand reach and authenticity. Provide insights to the Creative team to guide future ad content and formats. KPIs Deliver $600k in DTC gross sales growth. Achieve or exceed a 2% engagement rate. Maintain a 2.5+ ROAS and MER across campaigns. Deliver content on time and within budget. Grow brand reach among target audiences while maintaining or reducing CPA. Support product launches and promotions with measurable sales and traffic lift. About the Client Our client is a global leader in health, wellness, and fitness innovation, offering science-driven solutions that inspire people to live better, move smarter, and feel stronger every day. With a passion for technology, wellness, and results, they empower consumers worldwide through trusted, data-driven brands and performance products. Welcome to Emapta Philippines Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra #J-18808-Ljbffr