
Sales and Marketing Officer
18 hours ago
A. Marketing Strategies
- Manages the establishment of the corporate brand through developing communication strategies to the target customers based on their needs, competitive pressures, available communication channels and carefully crafted key messages
- Manages the new logo design, product design, and other visual presentations intended for marketing the company’s products and services
- Develops and recommends various sales and marketing programs to communicate a strong corporate image, position the bank products and services to the target marketand to facilitate brand activation, acquisition and customer loyalty/retention
- Reviews the advertising content to be used in various marketing channels by creating graphic, visual and audio-visual materials for Digital and Offline marketing
- Coordinates with the Branch Lite Units in terms of marketing events/activities to be conducted in their respective areas and provides support in terms of marketing materials such as flyers, tarpaulin, etc.
- Monitors and ensures the conduct of marketing activities and reviews the effectiveness of each activity
- Reports to the Management Committee the effectiveness of each marketing channel in terms of prospect/leads generation and provides recommendations if any
- Conducts research on new trends, technologies and methodologies in various marketing channels to boost the market reach of the company
- Manages the customer complaints, feedback, and inquiries and gives immediate feedback to the customers
- Prepares incident report for customer complaints and forwards this to the concerned Branch Lite Unit or department for appropriate action
- Analyzes the quality of customer service we are providing to the clients and recommends initiatives if any
- Ensures facilitation of text blast to the clients with approved loan
- Initiates review of the customer service policy/procedure/guideline of the company
- Analyzes and evaluates current workflow by initiating business efficiency studies such as time and motion study and the like
- Revisits existing policies, procedures and work instructions and identifies areas that can be improved
- Prepares Multi-purpose loan presentation and presents this to his/her immediate head for further review prior to the presentation to the Management Committee
- Participates in strategic and operational planning activities of the company
- Prepares, submits and presents reports relative to the development of plans and assessment of departmental output at any given time
- College degree, preferably in Business Administration/Marketing or any related field.
- With 3-5 years of actual work experience in the field of marketing in financial institution or any related filed, at least 2 years of which is in supervisory capacity.
- With visual presentation skills (Photoshop, Canva, etc.)
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