Sales and Marketing Officer

3 weeks ago

Laguna Philippines Northpoint Development Bank, Inc. Full time

A. Marketing Strategies

  • Manages the establishment of the corporate brand through developing communication strategies to the target customers based on their needs, competitive pressures, available communication channels and carefully crafted key messages
  • Manages the new logo design, product design, and other visual presentations intended for marketing the company’s products and services
  • Develops and recommends various sales and marketing programs to communicate a strong corporate image, position the bank products and services to the target marketand to facilitate brand activation, acquisition and customer loyalty/retention
B. Marketing Channel Management
  • Reviews the advertising content to be used in various marketing channels by creating graphic, visual and audio-visual materials for Digital and Offline marketing
  • Coordinates with the Branch Lite Units in terms of marketing events/activities to be conducted in their respective areas and provides support in terms of marketing materials such as flyers, tarpaulin, etc.
  • Monitors and ensures the conduct of marketing activities and reviews the effectiveness of each activity
  • Reports to the Management Committee the effectiveness of each marketing channel in terms of prospect/leads generation and provides recommendations if any
  • Conducts research on new trends, technologies and methodologies in various marketing channels to boost the market reach of the company
C. Customer Service
  • Manages the customer complaints, feedback, and inquiries and gives immediate feedback to the customers
  • Prepares incident report for customer complaints and forwards this to the concerned Branch Lite Unit or department for appropriate action
  • Analyzes the quality of customer service we are providing to the clients and recommends initiatives if any
  • Ensures facilitation of text blast to the clients with approved loan
  • Initiates review of the customer service policy/procedure/guideline of the company
D. Business Process Improvements and Process Documentation
  • Analyzes and evaluates current workflow by initiating business efficiency studies such as time and motion study and the like
  • Revisits existing policies, procedures and work instructions and identifies areas that can be improved
  • Prepares Multi-purpose loan presentation and presents this to his/her immediate head for further review prior to the presentation to the Management Committee
E. Corporate Planning and Deliverables Monitoring
  • Participates in strategic and operational planning activities of the company
  • Prepares, submits and presents reports relative to the development of plans and assessment of departmental output at any given time
  • College degree, preferably in Business Administration/Marketing or any related field.
  • With 3-5 years of actual work experience in the field of marketing in financial institution or any related filed, at least 2 years of which is in supervisory capacity.
  • With visual presentation skills (Photoshop, Canva, etc.)
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