Associate, Brand

7 days ago

Quezon City, Philippines Universal Robina Corporation Full time

Overview Associate, Brand & Com Research Protocol – Join to apply for the Associate, Brand & Com Research Protocol role at Universal Robina Corporation. Responsibilities Maintains market measurement tools to enable high quality data and report delivery for fact-based business tracking that guide decision making across URC categories and markets (BCFG PH and URCI). Manages and implements up-to-date advanced analytics solutions to help analyze operational efficiency and build business models across URC categories and markets (BCFG PH and URCI). Drives URC capability building (including self) on brand market measurement and advanced analytics to ensure that the framework and analytics are understood and properly utilized by stakeholders across URC categories and markets. Consolidates data and designs impactful reports/scorecards to inform decision-making and act as the knowledge custodian of all the CMI documents and data. Supports other key elements of the CMI agenda including but not limited to strategic vendor management, efficient budget management, and helping build capabilities within the CMI teams as well as the broader Marketing, Sales, and Innovation organization. Qualifications College graduate with 5+ years of market research experience in Consumer Goods or a related industry; preferably graduate of Statistics, Economics, Communications Research Proficient in the technical knowledge and business application of research methodologies; proficient with Nielsen RMS data and experience in data analytics; mastery of Excel and data processing/statistical processing tools/software (e.g., SPSS, SAS) Strong understanding of marketing and sales principles Broad understanding of consumer and market trends Combination of analytical thinking with an ability to identify patterns within data plus creative thinking to support development of new ideas Leadership/Project Management Skills: Set direction on projects and execute with excellence, manage projects/analysis ensuring accurate and timely delivery of insights/requirements Experience Range: 5 - 7 years NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address. Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Manufacturing Location Pasig, National Capital Region, Philippines Job posting Job posted on #J-18808-Ljbffr

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