Brand Marketing Specialist

3 weeks ago


Metro Manila Philippines Buscojobs Full time

Overview

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come.

Responsibilities
  • Build and evolve the brand positioning and voice across all user touchpoints (platform UI, social, PR, etc.).
  • Conceptualize and execute integrated marketing campaigns (from big idea to post-campaign analysis).
  • Brief and collaborate with internal creative teams or external agencies for campaign development.
  • Manage partnerships and sponsorships to boost brand affinity and user engagement.
  • Monitor brand health and sentiment via user feedback, media mentions, and community trends.
  • Lead brand asset development (e.g., playbooks, tone of voice guidelines, key visuals).
Qualifications
  • 4–6 years experience in brand marketing, ideally in tech, entertainment, gaming, or creative agencies.
  • Strong campaign management experience across ATL, digital, and on-ground.
  • Excellent communication and storytelling skills, both written and visual.
  • Familiarity with Filipino pop culture, online trends, and community dynamics is a big plus.
  • Strategic yet execution-oriented — can turn insights into compelling creative
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