Digital Media Planner Specialist

Overview Job title: Digital Media Planner Specialist Rate: Php 238.10 per hour Work Type: Remote/WFH, Part time (20 hrs/week to start) Working Hours: TBD (Usually US Hours/Night shift) Start Date: ASAP Job Overview The Digital Media Planner/Buyer will manage the development, execution, and optimization of paid media campaigns across digital channels. This role requires deep knowledge of media planning, strong analytical skills, and a proven track record of managing digital media buys that drive results. Job Responsibilities Develop comprehensive digital media strategies aligned with brand objectives, target audiences, and KPIs. Collaborate with internal teams and clients to determine campaign goals, target segments, and messaging strategies. Recommend media channels (e.g., programmatic, paid social, display, search, video, native) based on insights and industry trends. Media Buying & Execution Manage end-to-end buying process, including placements with vendors and platforms (Google, Meta, DSPs, etc.). Execute campaigns within platforms or oversee execution via media partners and agencies. Ensure timely campaign launches and flawless execution across all placements. Optimization & Reporting Monitor campaign performance daily and optimize toward KPIs such as CTR, CPA, ROAS, and CPM. Use analytics tools (e.g., Google Analytics, Adobe Analytics, platform-specific dashboards) to identify trends and insights. Prepare post-campaign analysis, reporting on performance, learnings, and actionable insights. Collaborate with creative, content, and analytics teams to ensure cohesive and high-performing campaigns. Stay up to date on industry innovations, trends, and platform updates. Job Requirements Bachelor's degree in Computer Science, Information Systems or related field or Certificate from a Technical School/Institute 2-3 years of media planning and buying required Good interpersonal skills – lively and enthusiastic personality Customer service-oriented approach with ability to converse with all levels of customers Prior work experience with incident tracking Experience working in a managed environment with call handling metrics and SLAs Willingness and enthusiasm to master new software products and releases Organizational and time management skills Desire and ability to develop skills through on-the-job learning and formal training courses Experience / knowledge of the following technologies: Microsoft Office 365 / SharePoint Online / OneDrive / Microsoft Teams / Google Workspace; Mac OS configuration, support and troubleshooting; Connectivity and networking support and troubleshooting; Remote support tools (LogMeIn Rescue); Remote software installation technologies; Use and support of MS Office Suite applications and Google Workspace tools; Mac hardware installation, configuration and troubleshooting; Voice over IP telephone systems; Support and troubleshoot enterprise applications, client/server and web-based systems Qualifications Experience in Marketing, Communications, Advertising. 3-5 years of experience in digital media planning and buying. Deep knowledge of digital ad platforms (Google Ads, Meta Business Manager, LinkedIn, Basis, The Trade Desk or similar). Strong analytical skills and proficiency with Excel, Google Analytics, and attribution tools. Experience working with CRM data is a plus. Ability to manage multiple projects and deadlines in a fast-paced environment. Seniority level Associate Employment type Part-time Job function Marketing and Advertising Industries Marketing Services, Technology, Information and Media, and Advertising Services #J-18808-Ljbffr