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ANALYST, MARKETING
4 weeks ago
Overview Marketing Analyst
The Marketing Analyst is a critical part of the marketing team and is responsible for supporting the team to generate leads and deliver audience to the events. Reporting to a Marketing Manager or Director, this team member will:
- Track expenses
- Update websites and graphics
- Measure marketing results
- Ensure partnership deliverables are met
The most successful candidates for this position will:
- Have a curiosity about digital marketing
- Be willing to invest time and dedication to learn
- Possess exceptional verbal and written communication skills that emanate poise and maturity
- Be able to balance a process-driven mindset with a creative intellect to drive innovation
- Contribute to the research, maintenance, and reporting of marketing data
- Submit email deployment forms and track email stats
- Maintain website information and update as needed, including improvements to user experience
- Update marketing collateral for sales (email, PDFs, exhibitor resource center on the website)
- Process brand invoices and update cost tracking documents
- Data entry for the growth and development of attendee prospect marketing lists
- Coordinate and execute partnership deliverables, managing timelines and workflow
- Manage graphics creation and lists for attendee and exhibitor co-marketing programs (Nvytes, Gleanin)
- Create graphics and resize logos/images for social media and retargeting campaigns
- Manage P Card expenses
- Manage and submit T&E expense reports for Marketing VPs
- 1–2 years' experience supporting a marketing team in a professional setting (internship experience counts), open for Fresh Graduates
- Exposure to website management and graphic design/editing; HTML experience
- Ability to proactively ask the right questions and identify resources to learn new topics and technologies quickly
- Creative problem-solver with the ability to effectively prioritize and stay organized with multiple tasks
- Ability to effectively use MS Outlook, Word, and Excel to maintain, communicate, and present information