Digital Marketing Insights Analyst

Overview

We are seeking a detail-oriented, curious and passionate Senior Digital Marketing Insights Analyst to join the Marketing Analytics and Performance Transformation team under Industrial Automation Business. If you are an experienced analyst who loves analyzing web traffic, user behavior, and online marketing performance to help drive business growth and improve user experience, this could be the perfect opportunity for you.

This role centers on supporting web analytics while broadening its scope to include all facets of digital marketing analytics across diverse online platforms such as social media, email campaigns, and paid advertising, with the goal of improving user engagement and driving conversions.

• Web Analytics: Ensure accurate web tracking setups using Google Analytics, GA4, and other relevant tools to monitor user behavior and site performance.
• Web Analytics: Analyze website performance data to generate insights that enhance paid media strategies, SEO initiatives, and conversion rate optimization (CRO) improvements.
• Web Analytics: Conduct A/B and multivariate testing to identify the most effective marketing strategies. Provide actionable insights and recommendations based on data analysis to improve user experience and increase ROI.
• Digital Marketing Analytics: Track and analyze KPIs across digital marketing channels.
• Digital Marketing Analytics: Develop attribution models for multi-channel campaigns and generate actionable insights from customer behavior data.
• Dashboard: Create dashboards and reports to help teams make data-driven decisions.
• Trend: Stay updated on the latest trends in digital marketing and analytics technologies.

• Bachelor’s degree in marketing, economics, statistics, data science, Information Technology or another related field required.
• Proven minimum 3 years of experience in web analytics, digital marketing analytics, or a similar role. Or at least 5 years experience in the field of general analytics, with exposure to analytics infrastructure and end-to-end development (dashboards, automation).
• Proficiency in web analytics tools (e.g., Google Analytics 4, Adobe Analytics, Looker Studio, Semrush) or other analytics tools.
• Familiarity with SEO, SEM and online marketing strategies is a plus.
• Intermediate to advanced knowledge in Excel. Ability to build Excel reports and dashboards from the ground up. VBA/Macro programming is a plus.
• Knowledge of SQL or other data query languages is a plus.

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – start with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today

€36 billion global revenue • +13% organic growth • 150 000+ employees in 100+ countries • #1 on the Global 100 World’s most sustainable corporations

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.