Area Sales Manager
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We are looking for a high-energy Area Sales Manager – Rajasthan to drive our electric two-wheeler growth. You will build and scale our dealer and distributor network across key cities, manage regional sales operations, and execute localized promotional campaigns to gain market share in the EV 2W segment.
Key Responsibilities
Identify potential territories and appoint new 3S (Sales, Service, Spare) dealers and sub-dealers across Rajasthan.
Evaluate dealer infrastructure, financial capability, and alignment with brand standards.
Build long-term relationships with channel partners to ensure healthy secondary sales and profitability.
2. Revenue Generation & Market Execution
Achieve monthly, quarterly, and annual sales volume targets for electric two-wheelers in Rajasthan.
Execute local B2C demand-generation campaigns, showroom activations, and test-ride events.
Drive relationships with EV financing partners (Banks/NBFCs) to simplify retail financing for end customers.
3. Team Leadership & Operations
Manage, mentor, and track the performance of Territory Sales Executives (TSEs) and field staff.
Coordinate stock allocation, vehicle dispatches, and inventory management at dealer touchpoints.
Ensure strict adherence to retail visual merchandising and customer service standards.
Track competitor moves, pricing strategies, and subsidy/EV policy updates across Rajasthan.
Monitor dealer billing, credit control, and outstanding receivables to ensure financial discipline.
Maintain daily/weekly sales funnels, pipeline data, and report progress directly to regional leadership.
Requirements
Required Qualifications & Skills
Education
Bachelor's Degree in Business, Marketing, or Engineering (MBA preferred).
Experience
3-6 years in 2-Wheeler (ICE or EV) or Auto Ancillary channel sales.
Regional Experience
Strong knowledge of Rajasthan's retail automotive landscape and key dealer networks.
Dealer appointment, team handling, retail finance coordination, and analytical sales planning.
Travel
Willingness to travel extensively (60%+ field travel within assigned territory).
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